Making an impact for a Planet X. Choosing the ingredients of one’s Memory. Design your own A.I. future.

Every season the Fashion Brands compete to organize the most spectacular fashion show. There is more and more talk of the event as a privileged expedient to excite and promote a cultural dialogue.
Indeed, fashion has always acted as a very sensitive thermometer of the present, and even in this effervescent Spring Summer 2024 season, it has proved more than ever to be a powerful communication tool.
Emotions made of color, movement and music pervaded the cities…. NY, London, Milan and Paris were invaded by parades of VIPs and Stars wearing looks created for them by the Brands.
We come from a market time when opulence worked: lots of prints, embellishments and embroidery; a time when people bought clothes to get noticed on the street or on social media. But now designers are focusing on timeless fashion. World fashion offers everyday looks, an elegance that stays away from excess, made up of garments in neutral tones, easy to match with each other, but curated, sophisticated and masterfully made.
Special attention is paid to gold tones and transparencies. The former is flaunted as a glamorous color to be worn from morning to evening. The second theme casts itself in search of lightness as the secret formula for rediscovering freedom.

Lots of positive insights from the Men’s fashion shows for Spring Summer 2024 that, as trends, largely reconfirm those already recounted a few months ago: a ‘relaxed’ fashion made up of pieces that propose considerable care for materials and details.
The concept of tailoring as a new classic capable of taking a minimum distance from sporty taste is reaffirmed. A fluid fashion rich in accessories that returns to the pleasure of dressing the great classics of menswear, but with a more casual and easier attitude, so much so, at times, that it trespasses towards feminine stylistic canons.

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When Etro parades on the winter runways and you hear the echo of one or more quotes, but find that they are stylistic phrases that tell the future, that’s when you rediscover the wonder of fashion, whose task has always been the same: to teach us to look back in order to shoot forward, with that creativity and poetry that imagines the unexpected.

The women’s Fall Winter 2023/24 seen in the New York, Milan and Paris fashion shows certainly elicits references to the past, but it also knows how to be very futuristic.

Analysing the Men’s fashion shows for the coming Autumn/Winter 2023/24, one notices the dominance of an extremely luxurious atmosphere that pervaded most of the catwalks. A luxury that starts with the materials on which an incredible amount of innovative research was applied. The dominant trend has made the collections elegant, but dynamic; essential, but not minimal. There is a desire for simplification and cleanliness, yet without rigour.