The Padua-based company, active in the leisure, sports and luxury footwear sector, continues its expansion by reorganising its business with the creation of Nice Brand Lab, a division entirely dedicated to the distribution of its own and licensed brands. The business unit is headquartered in Padua, in a new company facility with an industrial flavour, a few kilometres from the headquarters. The choice is dictated by the desire to develop and enhance the peculiarities of the different product categories that the company oversees through the creation of dedicated business units. On the one hand, for the Nice Group, the market segment related to sportswear and lifestyle brands is constantly growing. On the other, the development plan for the luxury area continues, with M&A operations in the world of luxury manufacturing. To date, Nice Brand Lab’s portfolio counts the production and distribution licence of the Ellesse, Lyle & Scott and Avirex brands. In particular, Ellesse, the iconic Italian brand owned by the Pentland group, saw a 30% increase in sales in the Autumn/Winter season and the leadership of the new global LSR project, which embodies the timeless elegance and innovation of the Ellesse brand, reached more than 150 of the world’s best trainer and concept stores.

Made of ECONYL® regenerated nylon, the collection fuses technological innovation with the preservation of the craftsmanship traditions that have characterised the brand since 1937. Enriched with elegant monochrome metal inserts, this series represents Valextra’s constant dedication to the world of design that manifests itself in ergonomic and sophisticated structures that speak the ‘Valextra Vocabulary’. As durable as it is fascinating, the sustainable ECONYL® total black yarn in which the items are made is produced from waste, including fishing nets and other discarded nylon. Comprising a Backpack, Shopper and Bum Bag, the Valextra Assoluto capsule makes the essentials precious, embodying Valextra’s constant research into state-of-the-art production processes.

Interweaving comfort and functionality, each item is embellished with leather trim, black lacquered brass finishes and a discreet profile that conceals the waterproof zips, protecting the contents from water and dust. Elements that add up to the new V-shaped metal application and which, together, define the three Valextra Assoluto products, the result of the evolution of the brand’s craftsmanship tradition now in dialogue with new aesthetic movements and ecological developments.

The historic Italian leather goods and luggage brand, founded in Milan in 1946 and known to be one of the most evolved interpreters of Italian talent in the world of high-end luggage, proposes for the short trip the Butterfly Pc Backpack, made of durable, high-quality ECONYL® nylon with leather details. The interior is made of soft polyester with functional business organisation. At the front of the main space and on both sides, three additional zipped pockets keep personal belongings safe.

For a boat or romantic weekend getaway, there is the elegant Butterfly Duffle travel bag, made of Econyl®, a revolutionary and eco-sustainable yarn obtained from nylon waste, lightweight and equipped with a practical removable shoulder strap. Embellished with the iconic butterfly clasp, it is available in four colour variations.

The collection could not fail to include a bag for your faithful four-legged friend: the Pet Station, the brand new travel bag entirely dedicated to your dog by FPM, in collaboration with Poldo Dog Couture.

A creative reality born in the heart of the Tuscan capital in 2015 by Alice Caporali and Marco Contiello, interior designer and stylist respectively, Atelier.C Firenze focuses on accessories with a natural mood for the hot summer, made of straw and raffia. From its space in Via della Spada 38 in Florence, the brand proposes, in particular, a miniature version of the iconic woven bag in the collection, revisited in the bucket shape, all rigorously crocheted in precious viscose raffia. The untreated bronze element, characteristic of the brand, is also taken up in this summer model, with two studs at the base of the handle. The result is a fresh and natural accessory, and at the same time refined and with a strong personality.

Sense of Belonging’: a feeling that the game of polo offers and teaches, a collective embrace capable of creating a deep and lasting bond that makes one be part of something, giving a sense of belonging and integration in a community. A universe of emotions and timeless values: respect, fair play, integrity and family, which are at the heart of the brand’s philosophy. “We have set up a new strategic vision that is deeply rooted in the game of polo, which will be fundamental to quickly and effectively infuse the brand’s new creative vision into each collection, but not only” – says Lando Simonetti, Founder and Ceo La Martina – “A fil rouge that will embrace all the company’s activities: from the in-store events and trip experiences we offer in our flagship stores, to the institutional campaign, to the polo events we organise worldwide. With ‘Sense of Belonging’, we want to celebrate identity and belonging through our shops and activities. It is a crucial moment for our company and I firmly believe that this new approach is the first clear signal that the brand is ready to take a new direction”.