The historic Japanese brand launches the GEL-NIMBUS™ 26 running shoe and the new lifestyle version of the GEL-KAYANO™20 trainer , and inaugurates its new futuristic Italian headquarters in Cuneo.
November 2024
Now in its 26th year, the GEL-NIMBUS™ improves fit and grip for an even smoother ride, and continues to be the company’s flagship cushioned running shoe. The most significant update involves the combination of ASICSGRIP™ technology and AHARPLUS™ outsole rubber, which provide improved traction, enhanced softness and enhanced durability, allowing runners to feel comfortable when running on wet and slippery surfaces. With improvements to the fit in the midfoot area, an engineered knit upper and an updated eyelet construction, the GEL-NIMBUS™ 26 offers a softer yet more supportive midfoot grip.
The company’s new additions include the GEL-KAYANO™ 20, the first trainer created in collaboration with KENZO and designed by Nigo, artistic director of the French fashion house, available in three colour variants. The model, born as a stable running shoe, is now relaunched by KENZO as a lifestyle trainer, continuing to provide advanced comfort and technical design features.
The Japanese company, founded in 1949 by Kihachiro Onitsuka, also announced the opening of its new Italian operating headquarters in Cuneo, Italy, in an innovative space at Corso Alcide De Gasperi 57, confirming a solid economic performance in Q3 2023 for ASICS EMEA, with consolidated net revenue up 5.5% and operating profit margin up 12.6%, from the beginning of the year to September 2023 compared to the same period last year.
For Spring/Summer 2027, the Women’s Collection focuses on sculptural heels and couture materials, whilst the Men’s Black Label collection embraces a Mediterranean casual style. The collections were presented at the historic Luciano Soprani showroom at 30 Via Morosini in Milan.
Keep reading...
The Spanish brand presents a collection that interprets next season’s trends whilst remaining true to comfort, quality and attention to detail. At the heart of it all is ‘Made in Spain’ craftsmanship.
Keep reading...
The Spring–Summer 2027 collection focuses on lightness, soft materials and the Goodyear Reverse construction. Alongside this, Onda: a trainer with an ultra-light, voluminous sole and a multi-layered upper.
Keep reading...You must login to read this free content
This content requires a subscription to view. Are you already a subscriber? Sign in
