Connection and inclusiveness: It’s… DONE!
The new lifestyle brand of backpacks, bags and accessories was officially presented to the press last October with an exclusive event at its Milan headquarters.
Keep reading...Lucia Merlo Bags
A creative entrepreneur, visionary, with decades of experience in fashion and fashion design at big names in the sector, Lucia Merlo offers herself as a creative consultant in the design of designer products, accompanying the customer step by step in the process of creating a unique and unrepeatable piece, adapting it and thinking it up according to the style and needs of the wearer. Lucia Merlo bags are produced in a single version, unique in its combination of stitching, accessories and colours, and are not repeated a second time under any circumstances. Made from fine materials, exotic and non-exotic leathers, with quality accessories and hardware, they are created entirely by hand, in Milan, by craftsmen of excellence.
Maglow
The name originates from a neologism given by the words ‘mind’ and ‘aglow’ and indicates a brilliant and original way of thinking. The key words to define Maglow’s set of values and intentions are: modern craftsmanship, minimalism, made in Italy and sustainability. Upcycling at Maglow’s is made from high-quality, locally sourced materials from surplus stock or off-cuts, all combined with a made-to-order system that guarantees no waste and supports a circular production cycle. One example is the Ensemble bag: a luxurious bucket bag made by putting together leathers in different shades, textures and finishes, remodelled and stitched together in patchwork style and with handcrafted embellishments, such as visible stitching.
Naeita
A brand that fuses a passion for architecture with meticulous attention to detail, shapes and the use of sustainable materials, it offers collections made in Italy by master craftsmen, and with a refined aesthetic, supported by an environmentally conscious production process. Sustainability is a driving force behind the brand, which embraces a Slow Fashion philosophy, creating timeless collections destined to last. NAEITA’s creations blend geometric shapes and organic forms, creating sculptural and fluid designs in which functionality and elegance coexist harmoniously.
Supermateria
Founded by Lorenzo Banchini and Lorenzo Masini, Supermateria’s mission is to guide companies along the path of innovation, helping them identify the technologies best suited to their needs, integrating design creativity with the most advanced technological solutions. Supermateria is, in fact, a design studio that stands out for its innovation and continuous experimentation in the field of 3D printing and new technologies. Based in Florence, the team is made up of experts in additive manufacturing, robotics and computational design and combines high-level skills to offer advanced technological solutions tailored for companies. Thanks to its know-how, it is able to guide companies through the technological transition, providing solutions that combine artificial intelligence, algorithmic modelling and additive manufacturing to optimise production and industrial processes.
Unflock
Born in July 2022 with the mission to break free from standardisation, Unflock, combines in its name the term ‘UNLOCK’, meaning ‘to unlock’, with ‘FLOCK’, ‘flock’. At a time when consumerism pushes people to frequently change their shoes to follow the trends of the moment, Unflock has, in fact, developed an accessory that is inspired by the simplicity and functionality of smartphone covers and does so in a sustainable way. Made of high-quality, soft and flexible materials, Unflock offers exceptional comfort and is designed to fit any model and size of trainer, while also protecting them from wear and tear. Unflock’s innovation lies in the clips along the sole, designed to attach the accessory to the shoes without the use of glue, adhesives or laces, allowing Unflock to be applied and removed without compromising the aesthetics of the shoes. It not only improves their appearance, but also prolongs their life.
WhyOnlyWhite
WoW’s technology is based on Spatial Augmented Reality (SAR), an innovative approach that enriches physical reality with projected digital content, without the use of visors or smartphones. Using a patented tracking solution optimised with artificial intelligence (AI), the platform recognises the shape, size and position of any 3D object, instantly generating perfectly aligned projected images. This precise process enables a seamless fusion of the physical and digital worlds, creating the so-called ‘Phygital’ (Physical + Digital) object, where the tactile realism of the object is combined with the dynamism of the projection. The most innovative aspect of WoW lies in its ability to modify the appearance of a physical product in real time without altering its substance, allowing it to be touched and manipulated, but with a dynamic and customisable aesthetic. The platform also manages and stores the digital content required for projections, supports the generation of variants through AI-based algorithms, and records all changes made, thus improving the user profile and offering increasingly targeted solutions.
