Arsutoria Studio
Arsutoria Magazine

Michelle Hunziker at MICAM as Marco Tozzi ambassador

She told about her arrival in Italy and how everyone made fun of her for her not particularly on-trend style. Always with her smile and spontaneity that make her a showbusiness star, but also a simple person who never backs down if there is a picture to be taken with fans.

 

So Michelle Hunziker attended MICAM as an ambassador of the Marco Tozzi brand, whose comfort and appeal of the collections she particularly praised. The German brand’s booth was filled with curious onlookers who wanted to meet one of the stars of “Striscia la Notizia,” just to mention one of its successful programs.

 

MARCO TOZZI Shoes GmbH & Co. KG is a company of the Wortmann Group, one of the largest footwear production and distribution companies and a market leader in Europe. The MARCO TOZZI brand is synonymous with fashionable women’s shoes with special attention to detail and excellent value for money.

 

The new campaign of the German brand consists of 12 shots and backstage videos, focuses on 5 models of footwear personally chosen by Michelle Hunziker for a total of 4 outfits, ranging from casual chic, matched with brown boots with a classic cut, to a more gritty style, which well interprets the amphibians proposed by the brand, from an office look, matched with loafers, to a more glam outfit enhanced by blue suede ankle boots.


 

The communication campaign, created exclusively for Italy and Switzerland, will support the point of sale and declined for communication via social (on Instagram the TV host and entertainer has more than 5.8 million followers).

 

“We are really pleased to have embarked on this collaboration with Michelle Hunziker, who shares and interprets in the best way the values of our brand: we are sure that Marco Tozzi’s notoriety is destined to grow in the near future,” said Fabio Lombardi, MARCO TOZZI Italy Sales Manager.

New factory innovation school in Montebelluna

Gianni Frasson

“Training is a fundamental element in supporting the growth of the District’s companies, even the smallest, which are the real backbone of the area’s economy. Investing in the growth of our talents, offering them the opportunity to express themselves, bringing together experience, know-how and innovation, is therefore not only an interest of all of us sportsystem entrepreneurs, but also a moral duty and a sign of gratitude to a territory that has allowed so many brands and companies to establish themselves worldwide. I therefore sincerely thank the more than 50 member companies of the Foundation, whose contributions support our activities, and I hope that more and more companies will join our work”, thus commented Gianni Frasson, President of the Sportsystem Foundation, during the inauguration of the new factory innovation school in Montebelluna.

 

After the ribbon-cutting ceremony, the customary thanks were given: to the companies participating in the Foundation for their constant support, to Banca delle Terre Venete for their enthusiasm in contributing to the training activities for several years now, to Intesa Sanpaolo for providing the large spaces in a central and strategic location, as well as to the municipal administration for their cooperation and to the companies supplying the equipment RiVeMac and PrismaTech.

 

Molding, Edging and CAD are the 3 courses that started on September 14, dedicated to new graduates who wish to acquire the skills most in demand by district’s companies, or people already employed who aspire to grow professionally.

The Foundation is already working on new courses, starting in January, on the topics of design and sustainability.

 

For info: [email protected]


Challenging landscape for the German footwear industry

The much hoped-for recovery predicted in the spring has not materialized, and the German footwear sector appears to be suffering from substantial stagnation in the first half of 2024, with many companies predicting a significant drop in production. According to Manfred Junkert, CEO of the Federal Association of the German Footwear and Leather Goods Industry, “For this reason, the industry also sees little sign of recovery in the second half of 2024. It can even be expected that, due to the many additional bureaucratic burdens, footwear will be significantly more expensive next year.”

In the first half of 2024, in fact, the German footwear industry had a turnover of about 1.15 billion euros. In the corresponding period of 2023, total footwear industry sales reached about 1.17 billion euros, a slight decline of 1.7 percent. In the first half of 2024, domestic sales generated 877 million euros.

In the same period last year, the amount was about 860 million euros, a nominal increase of 1.98 percent. From January to June 2024, foreign sales were 273 million euros. compared to 307 million euros in 2023, a decrease of more than 11 percent. Of this 273 million euros, 167 million euros were sales within the euro zone (2023: 191 million euros).

The footwear industry will therefore face significant challenges in the coming months, continuing along the path of investment in digitization and sustainability despite weak consumer motivation. In particular, the industry is waiting for the right impulses from the government, with laws that will unleash the strengths of the economy, stimulating it, particularly with regard to small and medium-sized enterprises, and finally-as often announced-reducing red tape instead of increasing it. The governments in Brussels and Berlin are also called upon more than ever to ensure a level playing field for competitiveness. This is especially true of the online sales platforms provided by Temu and Shein. They intrude from the outside into the market, most often in a duty-free manner, and do not have to fear monitoring of compliance with sustainability standards.

 

REFERENC: reshaping the classic

In the ever-changing landscape of fashion and design, REFERENC wants to challenge the constraints of time by offering the classics in a new and different way. REFERENC shoes are produced in Italy, in Tuscany, and in Portugal, in Porto, world-renowned regions for leather goods and luxury craftsmanship, with historical know-how and craftsmanship experience passed down from generation to generation. REFERENC works closely with family-owned factories to develop each style and ensure the highest quality production. From the last to the sole, every material is carefully sourced and processed in Europe, with a focus on longevity and sustainability.


Vibram Slip On Wrap

The distinctive feature of this sneaker-boot is the Wrap Tech technology, perfect for providing extreme lightness without sacrificing the grip and protection features offered by Vibram soles. Thanks to the innovative design, the sole continues on the upper, limiting the production of waste and allowing greater protection at the sides of the shoe. The outsole then becomes the star of the shoe, both in terms of performance and functionality and as a design element that defines an unconventional style. The breathable hemp fiber upper meets Vibram’s best technologies in the outsole, which incorporates Vibram’s cutting-edge Litebase technology, designed to dramatically decrease tread weight by about 30 percent through a 50 percent reduction in rubber bottom, while maintaining the same tread block layout and shape. Together with the Vibram Megagrip compound, which offers unparalleled grip properties on dry, wet and uneven terrain.


Mel Boteri: a passion for uniqueness

The mission of the brand, which made its debut in 2009, is to offer an unprecedented luxury experience through the proposal of bags and accessories made of exquisitely crafted leather, according to artisanal techniques and in small production runs, with the possibility of customization. One example is the Iraca Palma ‘Elisa’ bag from the SS25 collection, presented at the last edition of Pitti Uomo in Florence, an expression of high craftsmanship and attention to every single detail.

Every Mel Boteri piece and all leathers and components are sourced from European suppliers based in Spain, Italy, Portugal and France, who apply high standards of quality control and fair labor practices, guaranteeing a product that is good for those who buy it and those who make it.

The new Diadora Utility advertising campaign kicks off

Diadora Utility is back with a major new advertising campaign dedicated to the Run Net Air-Box footwear which, thanks to its innovative Air-Box breathability system, has already won over hundreds of thousands of workers.
‘Sicurezza di Vincere’ (i.e. security of winning) is the new claim that celebrates the most appreciated feature of Run Net Air-Box: breathability, synonymous with comfort and freedom of movement even on the most intense working days.
The integrated campaign will be broadcast on TV on all Mediaset networks and on DAZN, reaching a wide audience also through the main national radio stations, sports newspapers and an extensive digital strategy.

The new Hyperport sandal by KEEN

At the last edition of Pitti Uomo, KEEN presented the new variant of the ultra-light and comfortable Hyperport sandal, offered in Algae Green and Okenia Pink colors (for women and men), inspired by the vibrant aquatic ecosystems that characterize our planet. The result of a collaboration with Hiking Patrol, the collection celebrates the diversity of life in marine environments and the crucial importance they have in maintaining ecological balance. KEEN and HP had already collaborated in AW23, donating part of the proceeds from sales to EOCA, and both brands share the mission of enabling everyone to enjoy outdoor experiences with high-quality, functional and durable garments that respect the environment at every stage of production.


Reborn Skin: the innovation that transforms leather from SCHMID!

From Schmid comes a revolution in the world of materials with Reborn Skin, a new standard of excellence that redefines sustainability and performance in the fashion and leather industries. In the era of Artificial Intelligence, innovation is not just about circuits and software; it extends to the creation of materials that are changing the face of the industry. Guided by a vision of a sustainable future, Schmid collaborated with engineers and chemists for over a year to develop an unprecedented material: Reborn Skin.

REBORN SKIN: REAL LEATHER, RENEWED!
Reborn Skin is the first material in the world that can truly be defined as “made of leather.” Created through a pioneering process of cold plasma sintering—known as “NTP Technology”—and mixed with plant-based thermoplastic elastomers, Reborn Skin originates from the waste products of Italian tanneries. These wastes, from both chemical and vegetable tanning processes, are micronized and transformed into a new generation of polymers, capable of being molded into fabrics and objects of exceptional quality.

THE ELEGANCE OF SUSTAINABILITY
This innovative biocomposite not only offers a quality comparable to real leather but exceeds every expectation in terms of resistance and adaptability. Thanks to advanced hot calendering technology, Reborn Skin is not just a material but an elegant fusion of authenticity and sustainability. Compared to so-called “eco-leather,” which is made from petroleum-derived plastics, Reborn Skin is biodegradable and utilizes up to 45% tannery waste, significantly reducing environmental impact. It is 100% recyclable for life, with CO2 storage up to 76.8%.

A NEW STANDARD OF PERFORMANCE
Reborn Skin goes beyond merely emulating natural leather; it is a milestone in the materials industry, thanks to its advanced properties: – Heat resistance up to 180°C- Fire resistance thanks to advanced nanotechnologies- Superior chemical resistance and long durability- UV resistance with sustainable nanotechnological additives- Optimal elasticity and breathability- No accumulation of static electricity on the material- Antimicrobial and antibacterial treatment for natural protection- Fragrance with plant-based fillers such as menthol and eucalyptus for long-lasting freshness

THE FUTURE IS HERE
This material not only elevates the fashion industry but also opens new horizons in accessory design, furniture, and automotive sectors. Certified according to strict LCA (Life Cycle Assessment) standards, Reborn Skin is the ideal choice for those seeking uncompromised quality and sustainability.

DISCOVER THE DIFFERENCE WITH REBORN SKIN
Investing in Reborn Skin is not just a step towards a greener future but also a commitment to excellence. Schmid continues to innovate, exploring new horizons like denim recycling, to ensure our world is more sustainable and beautiful, one step at a time.


New general manager for Assocalzaturifici: Giorgio Possagno

A graduate in Law from the University of Parma, with a ‘Master certificate on the protection of industrial property’, he specialised in ‘Sustainable business model: creation and implementation of corporate sustainability models’ at the Ca’ Foscari Challenge school in Venice in collaboration with Ernst&Young.

He began his career at Pirelli where he worked at the Milan office and then from 2002 in Sao Paulo, Brazil, moving to TIM Brasil at the Rio de Janeiro office.

Returning to Telecom Italia in 2012, he joined the Veronafiere Group in 2013 as General Manager of Veronafiere Servizi S.p.A., before moving to the parent company Veronafiere S.p.A. as Director of Operations and from 2019 to date as Managing Director of Polo Fieristico Veronese S.p.A.

“I am embarking on my new path with enthusiasm – says Giorgio Possagno, the new General Manager of Assocalzaturifici and Managing Director of Anci Servizi – with the commitment as of now to strengthen the listening to all members, continue to grow and innovate internal services and products, keeping at the centre the mission of bringing even the smallest distances that there may be between the numerous production districts, with a view to strengthening the central role of Confindustria. I am certain that, on the strength of the professional skills of all the directors, management and employees, together we will be able to positively face the important challenges that await us”.