Founded in 2013 thanks to the intuition and enthusiasm of an international team driven by a passion for the world of footwear and many years of experience in the sector, JV International has from the outset set out to conceive solutions, technologies and compounds for ‘people on the move’. JV International’s skills and experience meet Michelin’s desire to enter the footwear segment, to which it has entrusted the worldwide licence for the design, development, production and marketing of Michelin soles since 2013. JV International operates in the footwear sector (all product sectors) through three Business Units: JVI-soles by MICHELIN, JVI-Engineering and JVI-Repair. JVI-soles by MICHELIN is the division dedicated to the licensing of the French brand; JVI- Engineering is the division dedicated to strategic and technical consulting in the footwear world, supporting companies in their strategic and technical choices with innovative solutions, development of new technologies and exclusive design concepts. The experience and know-how consolidated over the years are made available to companies to find integrated solutions in every application segment of footwear: from Fashion to Outdoor, from Lifestyle to Work & Safety. JVI- Repair, finally, is the exclusive line of Michelin soles for shoe repair, including heels, half soles, soles and slabs.

JV International is present in Italy, where the headquarters in Tavernerio (Como) and the Sales & R&D centre in Verona are located. In Asia, JVI-Hong Kong is based in Hong Kong and in China in Dongguan, JVI-China and in America with JVI North America Corp in Vermont.

MIZUNO – MUJIN TL GTX

Amongst Michelin’s collaborations is the one with Mizuno for the brand new Mujin TL GTX model: a trail running inspired shoe but in a fashionable version, where the eye-catching tread design of the Michelin sole is designed to give maximum fit and traction, making this shoe iconic and trendy. The robust heel area provides durability, increased stability and cushioning. The colour combination and angular shape of the gussets give it a rock touch while the upper is made of Ripstop Mesh and leather, making it strong and durable and confirming Mizuno’s careful selection of materials.

CAMPER – BRUTUS TREK

In this beatle boot, the sole provides a gritty touch thanks to its thick, flamboyant tread, offering unrivalled comfort. Specifically designed for the protection and needs of the cold season, the Brutus Trek offers the right resistance to abrasion, optimal grip on slippery terrain and good flexibility. Extra protection is provided by the upper, in leather variants with PrimaLoft® lining, or in waterproof and breathable GORE-TEX®.

XEROSHOES – SCRAMBLER LOW

The first barefoot trail running shoe born from the collaboration between JV International and Xeroshoes, it features a light and flexible sole thanks to the application of fibrelite technology, while the right traction and grip provide safety even on uneven trails. The protruding tread, inspired by mountain biking, ensures the comfort of barefoot footwear and the durability needed in trail running, while the upper is breathable and abrasion resistant, perfect for use in all weather conditions.

GARMONT – VETTA TECH GTX

Precise, eclectic and lightweight boot that combines the lines and technical features of an Approach-derived shoe with the versatility and comfort of use typical of Hiking orientation models. In this shoe, the difference is made by the Michelin sole consisting of a bi-compound that guarantees safety and stability even on difficult terrain. The specific compound in the toe area provides exceptional grip. Flexibility and lightness are ensured by the application of fibrelite technology, while the tread design with triangular blocks in the heel area improves braking on descents.

The Zurich-based bag manufacturer expands the Reflected Bag family from four to eight models: the spacious and robust F691 GLEASON messenger backpack, the versatile F685 HENRY shoulder bag and two practical pouches. Four main materials are used – a robust material made from recycled PET bottles, old tarpaulins and reflective strips from discarded trucks and seatbelts. The design of the new models reflects contemporary aesthetics and focuses on a minimalist and essential style enhanced by classic FREITAG elements, such as the unmistakable logo (this time all in black). FREITAG also thinks about the future, which is why it designed the four new models from the outset to be easy to repair.

In the new WINQS Zerofly™ road running model, thanks to its Michelin sole in hybrid, performance and attention to the environment coexist perfectly.  The merit of this perfect combination is the exclusive design of the tread blocks combined with hybrid technology, where rubber production waste is reintegrated into the sole compound. The tread pattern is designed to ensure a secure grip on asphalt, facilitate water evacuation and support the foot in the stride. The WINQS Zerofly™ is the world’s first ISPO Award-winning hybrid running shoe. With its GeckoGrip™ outsole and ultra-light, dynamic PEBAX foam midsole, it is the perfect companion for any urban jungle. Safe on slippery terrain, comfortable and fast on the road. Transparent production, made from organic and recycled materials.

Like all models in the FiveFingers range, V-Lynx was born from the desire to rediscover the deepest connection between the body and the natural environment, but also from the need to have a warm product for autumn and winter, combining style, comfort, functionality and versatility. Falling into the warm-winter-water category, this shoe is also designed for everyday use thanks to its high-quality water-repellent upper.

It adapts to any fit, allowing ample freedom of movement, thanks to the easy fitting given by the presence of the heat-sealed zip fastening that extends to the middle of the instep. The presence of the side elastic improves the internal thermal insulation, as does the innovative padding material. The 4 mm Vibram Megagrip sole offers unparalleled grip properties on dry and wet terrain, thanks to a premium outdoor compound that is offered for more urban use through this product.

The OTW Old Skool 36 features Vans’ first custom Vibram outsole and midsole. The rugged rubber outsole showcases Vans’ iconic checkerboard pattern, while the EVA midsole, embellished with a sleek foxing stripe, offers exceptional cushioning and a lightweight ride. Together, they provide excellent grip and superior comfort on a variety of terrains. The upper of the shoe is made of Dyneema®, known as the world’s strongest fibre™, offering lightness, breathability and exceptional durability for long-lasting support. In addition, the Fidlock magnetic lacing system allows for quick and easy opening and closing while ensuring a snug fit.

SOREL is the perfect choice for those who want to elevate their performance without sacrificing style. The use of advanced technologies and attention to detail make each shoe a must-have for those who want to face winter in safety while keeping an eye on style, for footwear that adapts to both city life and mountain adventures, ensuring reliability in every situation. Like the ONA AVE™ Trek Boot WP, urban boots inspired by the outdoors. The waterproof nylon upper with full-grain suede leather overlays offers protection from the elements, while the metallic trim and faux fur collar add a contemporary touch. The high traction EVERTREAD™ sole and cushioned midsole provide stability and comfort, making them perfect for exploring the city or tackling trails with confidence and style.

The leading Italian manufacturer of mountain and outdoor footwear founded in 1938 in Asolo, near Treviso, presents the new Golden Gate 2 ATR trail running shoe. The new model is the most versatile in its category, a ‘Door-to-Trail’ shoe for tackling mixed off-road terrain that is not too technical, including medium to long-distance asphalt sections. Equipped with a breathable and more resistant mesh than the previous version, the new Bounce Foam midsole guarantees lightness and a high elastic response, while the geometry of the Presa® TRN-07 sole allows for a smoother and more efficient rolling action. These features make it suitable for athletes of all weights and experience levels, who are looking for a reliable and comfortable shoe for their daily training sessions.

In 2023, product testing was once again done through the performance of athletes, starting with Courtney Dauwalter, who won the Western States 100, Hardrock 100 and UTMB® in Chamonix over 70 days, using Salomon S/LAB Genesis shoes. The S/LAB Genesis features a Matryx fabric upper, a reinforced toe box and extra protection on the side of the foot that allows running on rocky and technical terrain. Raised treads on the outsole ensure a secure grip thanks to a unique two-part cleat pattern that adapts to the terrain, while for long-distance comfort there is a Profeel film in the midsole that filters out rocky and sharp surfaces, and a small gaiter that keeps rocks and debris out of the shoe and on the trail. The S/LAB Genesis also features Salomon’s Energy Foam, a heel stripe for easy entry and the Salomon Quicklace system, which ensures consistent comfort over longer distances.

Another top model is the PULSAR 3, designed to go fast in short, intense trail races. Light, dynamic and cushioned, it offers optimum grip and precision at any speed, regardless of the technicality of the trail. The S/LAB Pulsar 3 is designed with Salomon’s lightest midsole compound and a lightweight upper that wraps around the foot like a second skin, with Matryx® mesh that hugs the foot for optimal precision and a secure fit. The Matryx® material also serves to increase the shoe’s durability on technical trails. Finally, an optimised rubber compound on the sole provides dynamic grip and traction.

Also new is the Alpinway model, designed to tackle steep walls and ridges and offering extreme grip, lightweight construction and precise, long-lasting comfort for long mountain hikes over technical terrain. The efforts of the Salomon Footwear team focused on developing a sole that would provide the best possible grip. The S/LAB Alpinway uses Salomon’s most grippy rubber compound, mixed with special ‘lugs’ to create strong static friction so you can climb safely. For comfort: in the midsole, a 2D PU frame for lateral support is placed between two EnergyCELL layers with differentiated densities.

For the NXT collection, Salewa presents the Wildfire NXT MID GORE-TEX, a high-performance approach shoe with a Matryx® upper with Kevlar® reinforcement and no stitching, combining high comfort and abrasion resistance with maximum precision while climbing. The latest version of the proven SALEWA 3F system was used for this approach shoe, which wraps around the ankle area and the outside of the foot, ensuring a comfortable, supportive and flexible fit. In addition, the exclusive Salewa® multi-zone sole, with Vibram® Megagrip compound, provides excellent grip and traction for maximum responsiveness in all conditions and on all terrain. The Wildfire NXT MID GTX features PFAS-free Gore-Tex Invisible Fit technology, which provides waterproof, breathable protection and reduced environmental impact.