Connection and inclusiveness: It’s… DONE!
The new lifestyle brand of backpacks, bags and accessories was officially presented to the press last October with an exclusive event at its Milan headquarters.
Keep reading...Founded in 2013 thanks to the intuition and enthusiasm of an international team driven by a passion for the world of footwear and many years of experience in the sector, JV International has from the outset set out to conceive solutions, technologies and compounds for ‘people on the move’. JV International’s skills and experience meet Michelin’s desire to enter the footwear segment, to which it has entrusted the worldwide licence for the design, development, production and marketing of Michelin soles since 2013. JV International operates in the footwear sector (all product sectors) through three Business Units: JVI-soles by MICHELIN, JVI-Engineering and JVI-Repair. JVI-soles by MICHELIN is the division dedicated to the licensing of the French brand; JVI- Engineering is the division dedicated to strategic and technical consulting in the footwear world, supporting companies in their strategic and technical choices with innovative solutions, development of new technologies and exclusive design concepts. The experience and know-how consolidated over the years are made available to companies to find integrated solutions in every application segment of footwear: from Fashion to Outdoor, from Lifestyle to Work & Safety. JVI- Repair, finally, is the exclusive line of Michelin soles for shoe repair, including heels, half soles, soles and slabs.
JV International is present in Italy, where the headquarters in Tavernerio (Como) and the Sales & R&D centre in Verona are located. In Asia, JVI-Hong Kong is based in Hong Kong and in China in Dongguan, JVI-China and in America with JVI North America Corp in Vermont.
MIZUNO – MUJIN TL GTX
Amongst Michelin’s collaborations is the one with Mizuno for the brand new Mujin TL GTX model: a trail running inspired shoe but in a fashionable version, where the eye-catching tread design of the Michelin sole is designed to give maximum fit and traction, making this shoe iconic and trendy. The robust heel area provides durability, increased stability and cushioning. The colour combination and angular shape of the gussets give it a rock touch while the upper is made of Ripstop Mesh and leather, making it strong and durable and confirming Mizuno’s careful selection of materials.
CAMPER – BRUTUS TREK
In this beatle boot, the sole provides a gritty touch thanks to its thick, flamboyant tread, offering unrivalled comfort. Specifically designed for the protection and needs of the cold season, the Brutus Trek offers the right resistance to abrasion, optimal grip on slippery terrain and good flexibility. Extra protection is provided by the upper, in leather variants with PrimaLoft® lining, or in waterproof and breathable GORE-TEX®.
XEROSHOES – SCRAMBLER LOW
The first barefoot trail running shoe born from the collaboration between JV International and Xeroshoes, it features a light and flexible sole thanks to the application of fibrelite technology, while the right traction and grip provide safety even on uneven trails. The protruding tread, inspired by mountain biking, ensures the comfort of barefoot footwear and the durability needed in trail running, while the upper is breathable and abrasion resistant, perfect for use in all weather conditions.
GARMONT – VETTA TECH GTX
Precise, eclectic and lightweight boot that combines the lines and technical features of an Approach-derived shoe with the versatility and comfort of use typical of Hiking orientation models. In this shoe, the difference is made by the Michelin sole consisting of a bi-compound that guarantees safety and stability even on difficult terrain. The specific compound in the toe area provides exceptional grip. Flexibility and lightness are ensured by the application of fibrelite technology, while the tread design with triangular blocks in the heel area improves braking on descents.
