2025: a turning point for Italian digital commerce
According to Netcomm, the past year has led to radical changes in Italian trade, which will inevitably impact 2026 and beyond.
Keep reading...YHub, Italy’s leading group in innovative services and technological platforms for traceability and sustainability in the fashion and luxury industry, announces the entry of two prestigious new investors: Giorgio Armani SpA and Fondazione del Tessile Italiano. This milestone reaffirms the Group’s pivotal role in supporting both brands and supply chain actors, reinforcing its positioning as a strategic partner for sustainable transformation and consolidating a distinctive alliance in terms of vision and solutions. The founding partners – Francesca Rulli, Massimo Brandellero, and Cristian Iobbi – will retain majority control of the company, which also welcomes Matteo De Angelis, General Manager of the Group, into the shareholding structure.
This development marks a significant new chapter in a trajectory that began in 2024 with a similar transaction, which saw the entry of Foro delle Arti (the holding company of Brunello Cucinelli SpA), entrepreneur Matteo Marzotto, Claudio Rovere (Founder & CEO of Holding Industriale SpA), venture funds managed by the global investment bank LionTree, and the digital innovator Federico Marchetti (founder of YOOX) through Mavis.
Operating under the single brand Ympact, YHub currently supports over 3,000 companies in tracing supply chains and measuring the environmental and social impacts of production. It collaborates with, collaborates with more than 50 global brands, and maps over 80,000 suppliers across 22 countries.
