Arsutoria Magazine

The challenges of sustainability

The Minister of Business and Made in Italy, Adolfo Urso, explained very well the challenges facing the fashion world with respect to the issue of sustainability: "We are facing a polarized market."

Sustainability

January 2024

The Minister of Business and Made in Italy, Adolfo Urso, explained very well the challenges facing the fashion world with respect to the issue of sustainability:

“We are facing a polarized market, with on the one hand the exponential growth of luxury, and on the other a trend toward a strong acceleration of fast-fashion, creating a scenario of great complexity. There are many challenges that consumers face in choosing green options, such as lack of collections, high prices, and scarcity of information on product sustainability.”

It is precisely these challenges that we discuss in this issue devoted in particular to two important events that have highlighted difficulties and opportunities that the sector must face or seize in order to continue on the virtuous path that has undoubtedly already moved several steps forward, as witnessed by the initiatives put in place by many companies.

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Arsutoria #485

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