ArsTannery Magazine

JBS invests 9 million for traceability in Pará

Brazilian company strengthens its anti-deforestation strategy in defence of the Amazonia

Company news ArsTannery

February 2024

JBS invests 9 million for traceability in Pará

At COP 28 in Dubai, last December, JBS announced a USD 9 million investment to support livestock supply chain traceability in the state of Pará, a state in northern Brazil that includes a large slice of the dense and lush Amazon Rainforest. The commitment of the Brazilian meat giant focuses on improving the livelihoods of farmers and local communities and eliminating the economic causes of deforestation.

Today we take an important step by partnering with private funds to launch this initiative, aiming to have 100% of the state’s cattle tagged for individual traceability from birth to slaughter by 2026. This ensures, on one hand, integrity and transparency for the productive chain in the region. It also needs to be done with support for the producer, enabling them to access the benefits that this traceability provides, opening up markets

Helder Barbalho, Governor of Pará

Pará Governor Helder Barbalho said in Dubai at COP 28.

To accelerate adoption of the Pará Plan, JBS will invest $9 million over the next three years to help smallholders offset the cost of animal identification tags and provide technical assistance to help producers make a living in the Amazon without clearing more forest.

Today’s announcement from the government of Pará is a turning point in the fight against deforestation. JBS offers its full and unequivocal support of this effort as we believe full traceability with government support is critical to eliminating deforestation. Recognizing that one of the greatest drivers of deforestation is the lack of economic opportunity for local producers, JBS has already begun providing financial assistance and technical expertise to producers to tag and track cattle in Marabá, and ensuring extension services are available to producers across the state through four JBS Green Offices.

Gilberto Tomazoni, JBS Global CEO

In November, JBS successfully initiated a first-of-its-kind individual animal ID pilot project in partnership with Allflex and NGO partners at the Friboi facility in Marabá, located in the state of Pará. The goal is to extend the pilot to all farms that directly supply the Marabá facility. The company will support additional project partners and the state government in commencing trials at cow-calf farms, enabling full cattle traceability from birth.

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