Framas Group invests in Vietnam with Gusbi technology
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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The responsible footwear brand that does everything right, ‘from beginning to end’.
February 2025
A sustainable brand that takes care of every aspect of the product, starting from the first sketches, through the choice of materials and modern, timeless designs, and ending with fair working conditions. Filmore chooses responsibly produced LWG-certified leather combined with unique soles made from recycled materials. Design, production and packaging take place mostly in Europe according to quality standards. Nature, which Filomre respects and protects, is also the source of inspiration for clean designs, designed to transcend seasons and fashions, and natural tones, which set the tone for each collection.
The brand’s launch in 2023 was also in the spirit of originality: by purchasing a pair of shoes, the first 100 customers got 0.01% share in the brand, becoming part of the company. A unique steel installation with 100 illuminated “shoe boxes” was built, accompanied by a website that, in real time, showed the light that, for each shoe sold, would go off inside the shoe boxes.
Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.
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To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
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Born amidst the circumpolar ice, ULU brings to Pitti Uomo a winter footwear range that defies the cold with technology and style. A collection that redefines the boundaries between extreme performance and contemporary footwear.
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