Enterprise Japan, a brand of trainers Made in Marche with strong ties to Japanese culture, introduced the first day of the 107th edition of Pitti Uomo with the performance-event Upcycling, The performance of Authenticity.

At the Teatro Niccolini in Florence, the city’s oldest theatre, a true spectacle of the brand’s manufacturing culture was staged, including live performances and video installations. The team of artisans from the Marche headquarters of the Eli Group – a production pole of excellence in the sector, capable of guaranteeing a 100% Made in Italy supply chain, to which the brand is headed – lent itself to an evening in which Leonardo Conti’s direction and Luca Pedrini’s DJ set gave life to a performance in which the public also interacted with the 17th-century spaces of the theatre.

Inspired by the ancient Japanese rural technique of Boro Sashiko, where recycled fabrics were used to mend worn-out kimonos, Enterprise Japan presented a limited edition capsule that assembles remnants of Furoshiki fabrics – drawn pieces of cotton, traditionally used for carrying objects – with Olona canvas or denim finishes to “dress” the core model of the upcoming FW 25-26 collection: EJ JUPITER ROCKET.

The flavour of the autumn-winter 2025 collection by Enterprise Japan redefines the concept of contemporaneity, revolutionising the iconic shapes that have codified urban style and rekindled the most classic outfits, presenting the three flagship models: Egg, Run and Jupiter. The trainer, which has always been a symbol of energy and movement, here wants to slow down the pace, guided by the awareness that excellence comes not only from skill, but also from time and care.

Technology, quality and comfort define the three models in this collection inspired by trail running footwear, with an ultralight, cushioned sole made of EVA and a tread with special grip, designed to ensure traction, flexibility and durability. Each model in the P-Ride capsule is numbered and offered in three colorways – white, black, teal – embellished with thermo-adhesive graphic motifs and contrasting orange grosgrain details. The Pollini P-Ride capsule will be available at Pollini boutiques, on the official pollini.com e-store, and in an exclusive selection of Italian and international multi-brand retailers.

For next winter, we find in the collection a reinterpretation of the classic Penalty model, which retains the original design enriched with a leather upper and suede inserts and featuring the three-star logo, embossed in relief. The model features a contrasting color scheme and a light rubber sole, making it versatile and perfect for any everyday occasion. Also new is Terrace 2.0, inspired by 1980s terrace-wear, combining heritage with a minimalist, international aesthetic. The upper, made of leather and suede with hand-padded details, features a hot-stamped three-star logo. The flexible sole and longline shape make it ideal for contemporary, comfortable style.

Born in Scotland in 1874 to masters of high-quality knitted underwear, Lyle & Scott continued to produce high-quality men’s and women’s knitwear into the 1920s, leading to collaborations with some of the world’s most renowned brands, including Michael Kors, Yves Saint Laurent, and Christian Dior. The iconic golden eagle, on the other hand, was born in the 1960s, following a gentleman’s agreement with the equally iconic Gleneagles golf club, and the knitwear legacy has led to the development of golf and casual wear and accessories since the 1980s. Up to the present day, which sees the Lyle & Scott brand firmly established on the world stage, with a focus on Europe and, more recently, Asia, an emblem of the British lifestyle, championing equality and diversity.

Venice is always the leitmotif of V°73 but in the FW2025 collection it is the protagonist in an unusual key, in that of the history of its women, always remembered for their independence and personality. Three moments characterize the collection. The first has a city mood, with comfortable bags for everyday life that stand out for a continuous research of materials and technologies, without ever losing sight of the Venetian tradition. The second part of the collection enhances Venetian embroidery with a boho and original twist, underscored by a mix of new materials such as three-dimensional matelassé made with a cork bead and then heat-sealed. Custom-made charms and chains brighten up the models giving an ironic and playful touch. Finally, we find the “eco” strand, declined in almost cotton-like fabrics and with careful attention to every detail and to the combination with natural materials. Completing the wide range of proposals are a capsule of pashminas and some footwear to create a total look, such as ballerinas and the ankle boots to match with the teddy bag.

Born in 2018 and specialized in the production of high-end technical and sportswear, Suns has been able to distinguish itself with a personal idea of contemporary and affordable, comfortable and functional daywear. Accuracy of production and masterful design of collection models always highlight a careful selection of materials, finishes and various applied details.

The creativity of Suns garments from season to season creates collections based on the concepts of technical performance, transversality and color play. All garments respond to the need to be 4seasons, for a refined, functional and essential style. The accessories proposal includes backpacks, beauty, and neoprene bags, as well as shoes, that coordinate with the hats and apparel. Suns is also a responsible brand, which does not use animal feathers in its outerwear, focuses on  sustainable development and waste disposal.

The Tuscan brand presents the capsule in collaboration with Fruit of The Loom, a perfect encounter between tradition and innovation. The collection, which includes sneakers and apparel, was created under the stylistic guidance of Leo Colacicco, founder of the LC23 brand, combining the historicity and heritage of Fruit Of The Loom with the fresh and contemporary aesthetics of D.A.T.E. Space, moreover, for the new FW 25/26 Quite Elegance collection, which reinterprets the concept of elegance in a modern key. For men, the Torneo Pure Mono Beige, is the sneaker that best represents this concept of understated sophistication. The proposal for women, the Court 2.0 Colored Rose, with its iconic design is enriched with sophisticated details such as the golden square logo, burgundy velvet, wool laces, and suede trim.

With a style that blends tradition and modernity, the LSR project continues to evolve, introducing new models and colorways that celebrate the brand’s heritage through a contemporary and innovative vision. Inspired by the dynamism and elegance of tennis, the project recalls not only the competitive spirit and attention to detail typical of the sport, but also its ability to combine performance and style. Each proposal is designed to meet the needs of a dynamic consumer, attentive to design and quality, without sacrificing comfort. FW25/26 novelties include in particular LSR HIGH TOP, a new high-top model that combines aesthetics and functionality. Thanks to the design and technical details, these sneakers offer ideal support to face everyday life in style. Sophisticated finishes and attention to materials make them a distinctive choice for those who love to dare.