This historic year will be marked by a series of global events and a worldwide U.S. Polo Assn. brand campaign, creating an unforgettable experience for sports fans and consumers around the world.
Company news Arsutoria
March 2025
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, is celebrating its 135th anniversary, a milestone commemorating more than a century of leadership in the world of polo. Embracing the rich heritage of the sport of polo, the USPA’s 135th anniversary celebration focuses on the motto ‘Born to Play’. This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites fans and consumers to become part of this historic tradition.
For the 135th anniversary, U.S. Polo Assn. has launched a Limited Edition Collection that proudly celebrates polo’s rich heritage and tradition. The collection features the brand’s classic red, white and blue colours, enhanced with exclusive 135th anniversary graphics, celebratory gold and silver accents, and exquisite design and fabric details. The collection includes bags, shoes and clothing. Each piece features a limited edition hangtag, designed to commemorate this milestone.
The long-established brand, which for almost 90 years has been developing rubber compounds and technologies that combine performance, reliability and durability, presents its new global marketing campaign dedicated to durability.
Combining Everlast’s boxing expertise with the know-how of Soles by Michelin, these shoes have been designed to accompany athletes from the gym to the ring, combining comfort and functionality.
The new SCF™ ATPU and ATPU+Float insoles combine the resilience of aliphatic TPU with maximum lightness to redefine performance standards in outdoor activities and elite running.