This historic year will be marked by a series of global events and a worldwide U.S. Polo Assn. brand campaign, creating an unforgettable experience for sports fans and consumers around the world.
Company news Arsutoria
March 2025
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, is celebrating its 135th anniversary, a milestone commemorating more than a century of leadership in the world of polo. Embracing the rich heritage of the sport of polo, the USPA’s 135th anniversary celebration focuses on the motto ‘Born to Play’. This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites fans and consumers to become part of this historic tradition.
For the 135th anniversary, U.S. Polo Assn. has launched a Limited Edition Collection that proudly celebrates polo’s rich heritage and tradition. The collection features the brand’s classic red, white and blue colours, enhanced with exclusive 135th anniversary graphics, celebratory gold and silver accents, and exquisite design and fabric details. The collection includes bags, shoes and clothing. Each piece features a limited edition hangtag, designed to commemorate this milestone.
The brand made its debut at Pitti Uomo with a collection that does more than simply celebrate Japanese culture; it propels it into the future, in a perfect synthesis of modern design, technology and respect for the environment.
The transaction, effective from 1 June 2026, aims to ensure continuity for customers, partners and suppliers, creating operational and commercial synergies across the entire value chain.
The Ascoli Piceno-based brand has opened a 100-square-metre concept store at 4 Via Seneca, housed within the Aretè Showroom. It features a capsule collection designed by South African designer Thebe Magugu.