This historic year will be marked by a series of global events and a worldwide U.S. Polo Assn. brand campaign, creating an unforgettable experience for sports fans and consumers around the world.
Company news Arsutoria
March 2025
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, is celebrating its 135th anniversary, a milestone commemorating more than a century of leadership in the world of polo. Embracing the rich heritage of the sport of polo, the USPA’s 135th anniversary celebration focuses on the motto ‘Born to Play’. This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites fans and consumers to become part of this historic tradition.
For the 135th anniversary, U.S. Polo Assn. has launched a Limited Edition Collection that proudly celebrates polo’s rich heritage and tradition. The collection features the brand’s classic red, white and blue colours, enhanced with exclusive 135th anniversary graphics, celebratory gold and silver accents, and exquisite design and fabric details. The collection includes bags, shoes and clothing. Each piece features a limited edition hangtag, designed to commemorate this milestone.
For Spring/Summer 2027, the Women’s Collection focuses on sculptural heels and couture materials, whilst the Men’s Black Label collection embraces a Mediterranean casual style. The collections were presented at the historic Luciano Soprani showroom at 30 Via Morosini in Milan.
The Spanish brand presents a collection that interprets next season’s trends whilst remaining true to comfort, quality and attention to detail. At the heart of it all is ‘Made in Spain’ craftsmanship.
The Spring–Summer 2027 collection focuses on lightness, soft materials and the Goodyear Reverse construction. Alongside this, Onda: a trainer with an ultra-light, voluminous sole and a multi-layered upper.