This historic year will be marked by a series of global events and a worldwide U.S. Polo Assn. brand campaign, creating an unforgettable experience for sports fans and consumers around the world.
March 2025
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, is celebrating its 135th anniversary, a milestone commemorating more than a century of leadership in the world of polo. Embracing the rich heritage of the sport of polo, the USPA’s 135th anniversary celebration focuses on the motto ‘Born to Play’. This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites fans and consumers to become part of this historic tradition.
For the 135th anniversary, U.S. Polo Assn. has launched a Limited Edition Collection that proudly celebrates polo’s rich heritage and tradition. The collection features the brand’s classic red, white and blue colours, enhanced with exclusive 135th anniversary graphics, celebratory gold and silver accents, and exquisite design and fabric details. The collection includes bags, shoes and clothing. Each piece features a limited edition hangtag, designed to commemorate this milestone.
Four decades of collaboration between DESMA and ABB have transformed automation in the footwear industry. From the first robots adopted in the 1980s to today's solutions, the synergy focuses on efficiency, precision and sustainability for shoe manufacturers around the world.
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From artisan workshop to symbol of Italian manufacturing. The Fratelli Soldini shoe factory celebrated eighty years of history marked by innovation, local roots and entrepreneurial vision. A joint celebration with employees, institutions and big names in Italian industry. Minister Urso announces the national fashion plan and defines Soldini as a "model" for the country.
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