Arsutoria Studio

2025: a turning point for Italian digital commerce

The Italian Digital Commerce Consortium, which brings together over 480 companies and has been a point of reference for e-commerce and digital retail in Italy since 2005, took stock of the major changes that have occurred in online commerce and the outlook for 2026 with the close of the past year.

2025 marks a turning point for Italian digital commerce, with eCommerce becoming a national infrastructure, reaching €150 billion in shared value, equivalent to 7 percent of GDP, and employing 1.8 million people, confirming digital as our country’s great economic engine.

The distinction between physical and digital is fading thanks to omnichannel models, driven by artificial intelligence, new touchpoints, and more mature customer journeys, particularly affecting the Food & Grocery, Fashion & Beauty, and Haelth & Pharma sectors. Four out of ten in-store purchases are affected by online touchpoints. Over 35.2 million Italians buy online.

At the heart of this shift is undoubtedly greater regulation of online shopping and growing consumer confidence. The digital Euro, transparency of payments and greater protection of reviews have led to an acceleration of an ongoing process and greater dialogue between businesses, institutions and consumers.

76.5% of product purchases go through the eRetailer and 60% are now made from smartphones.

LOOKING TO 2026: ENTERING THE VALUE COMMERCE ERA

From 2026, digital will evolve into Value Commerce: data shared along the file, ‘omnichannel as a competitive standard, Al and automation to support Joumey operations and customers, and sustainability as a market lever. The new European rules —from the Digital Euro to product passports — will redefine the competitive environment. For businesses, the goal will no longer be just “selling online”, but generating economic, experiential, environmental and social value.

Valentino Garavani/Vans: Cruise Collection 2026 

This new collection features six styles that seamlessly blend Valentino’s signature style codes with Vans’ legendary Slip-On silhouette, one of the most recognizable styles in footwear history. Presented in 1977 and designed with simplicity, comfort, and a skate spirit in mind, it has seen countless color variations, collaborations, and limited editions over the years. In the Cruise 2026 collection it is presented in six unisex variants, offered in different patterns and finished with co-branded insoles. In addition to the black/red and black/pink VLogo Checkerboard, the line also includes the polka dot VLogo Checkerboard and the Tropical Leaves pattern. The edition that brings back the playful Valentino Le Chat de la Maison motif also returns, while a new feature of the collaboration is the design with the Cherryfic motif. Each pair comes in special packaging that highlights Vans’ checker motif, reimagined with Valentino’s VLogo Signature.


Sperry: the timeless icon of the sailor

A story that begins far away, that of Sperry, when Paul inherits from his family his passion for the sea and maritime tradition. One day in 1935, watching his dog run smoothly on the ice in Connecticut, Paul was born the goddess who would revolutionize boat shoes and his life: carving grooves, like those on a dog’s fingertips, into the bottom of the rubber sole to create friction. Thus was born the world’s first boat shoe with a non-slip sole, the Canvas Circular Vamp Oxford and a brand that would become iconic for sailing enthusiasts and beyond: Sperry Top Sider. The following years are a succession of successes and confirmations. From ’39, the Sperry became an official supplier to the US Army and the Canvas, produced in numerous versions, including leather, became a trendy accessory in the ’60s, also worn by the President of the United States, John Fitzgerald Kennedy. In the ’80s and ’90s, Sperry became a supplier of sailing teams and regattas such as the Withebread Round the World. A shoe that is a timeless classic, an expression of freedom and chic comfort.

Voile Blanche/North Sails: “Where the Ocean Meets the City”

Fluid, dynamic and constantly moving: it is the rhythm that unites the sea with the city. From the same energy comes the capsule collection signed by the two brands united by the same vocation for movement and which brings the spirit of sailing to the heart of the city, interpreting freedom as a contemporary attitude. A vision of style that blends the lightness of the sea with the energy of the city, in which dynamism becomes an expression of personality and style.

The encounter between these two visions finds its maximum expression in the protagonist of the collaboration: the Club, Voile Blanche’s iconic sneaker, which, for the occasion, dresses in the nautical codes of North Sails: oceanic tones, functional details and references to the world of sailing, translated into a versatile and contemporary design, designed for those who live between sea and city.  Completing the capsule collection we also find some clothing items for men and women.

SUN68: urban identity

Women’s bags reinterpret the iconic SUN68 styles in a sophisticated way, with fabrics like chenille, velvet, cozy knit, and micro rhinestones, expressed in British patterns and ironic patterns like cow print. Each bag is enhanced with neon orange logo charms, the brand’s hallmark. The new footwear proposals, on the other hand, confirm SUN68’s path towards iconic models with a retro taste, reinterpreted in a contemporary key. This ongoing search for style includes a new line, Urban Street (male and female), and the reinterpretation of the Niki model, both designed for an audience that wants to combine comfort and style.


SCHARLAU: Quality on the move

The brand wants to present itself as a lifestyle that is reflected in each of its products. Designed and crafted with meticulous care and attention, SCHARLAU accessories include backpacks, bags and accessories designed to make life easier, to last over time and reflect a personality of taste. Quality is also reflected in the choice of materials, such as pure aniline leather, totally transparent and soft to the touch with natural grain, or smooth or embossed tassel, with a very fine layer of pigment. SCHARLAU items are designed to last over time and be appreciated for several generations, thanks to the careful selection of materials and meticulous attention to detail in their construction. Thus, for example, the parts of the product that are most exposed to wear, such as the edges, edges and base, are reinforced with a high-tech material with a carbon fiber appearance and resistant to oil, water, grease and abrasion. Never forgetting the importance of comfortable transport, with products designed with ergonomics in mind, with adjustable padded straps and with appropriate weight distribution systems.


Equipement De Vie: spirit of the sea and wind

A timeless boat shoe, born from a love of the ocean and a life spent at sea.  Particular attention is paid in each model to functionality both on land and on boats, with the use of materials of unparalleled quality and performance. The soles are made with a patented high-grip, non-slip and anti-marking compound for safety and stability.


BBACK. ProDynamic® by Nature

The technology that brings the project to life is the ProDynamic® System with its Diapason thruster: a heart made of carbon fiber and sintered materials that generates micro-oscillations, promoting natural pitch realignment. The complexity of this system is protected by a shell with a minimal yet powerful design, with distinctive features that underline its identity such as the scratch (“Grit”) on the sole, a distinctive element of the brand, and chromotherapy as a colorways concept for all color variants. BBACK thus relaunches its BB1122 icon, a sneaker designed to improve protection, stride roll and muscle activation thanks to the high-cushion EVA sole. Every detail contributes to the function: technical upper, controlled perimeter, rear shank, rubber tread.


Secrid: when a wallet tells a story of inclusion

“Doing business in an ethical and positive way is complex. But it is essential.” This is not the slogan of an advertising campaign, but the operating philosophy of Secrid, the Dutch brand that has transformed the wallet into a manifesto of social sustainability.

In 2024, the company launched #ValuingCapabilities, a campaign that shines a spotlight on those who actually manufacture the products: workers in sheltered workshops. These are employment centres that offer dignified work to people with disabilities, guaranteeing safe conditions and financial stability to those who would otherwise remain on the margins of the labour market.

Design as a force for good. This is not rhetoric. At Secrid, designers design with the people who will assemble the product in mind. Continuous dialogue with the workshop teams allows for the development of tailor-made tools and workflows, enhancing unique skills. Feedback from these employees simplifies designs, eliminating unnecessary components. The result? Better products, made by people who feel they are an integral part of the company’s success.

While many brands talk about sustainability as an accessory to be flaunted, Secrid demonstrates that authentic social impact comes from upstream choices. Choices that transform a simple wallet into a tool for change.

2AM: cutting-edge 3D technology, respecting the planet

Armed with over 30 years of experience in the footwear industry, 2AM was born with the ambition of breaking the mold and reinventing sneakers for the modern generation that wants to stand out but loves and wants to protect the planet they live on. The vision was clear: to combine the sensibilities of high fashion with cutting-edge 3D technology to create something the world had never seen, or heard, before. Each pair is made of eco-friendly materials, designed to be washable, durable and breathable, and following conscious production. While traditional footwear manufacturing relies on industrial-scale cutting, gluing, and assembly processes, many of which involve toxic adhesives and significant material waste,2AM’s advanced 3D printing technology prints each pair whole, reducing waste caused by cutting and trimming. It also uses non-toxic materials, eliminating exposure to harmful adhesives in the production line. It allows you to break down excess material and reuse it for future prints, minimizing the environmental impact.