ArsTannery Magazine

Sold out for the Salone del Mobile

The countdown is on for the 64th edition of Salone del Mobile.Milano (April 21-26, Fiera Milano, Rho): more than 1,900 exhibitors (36.6% from abroad), 227 brands between debuts and returns, over 169,000 square meters of net exhibition space completely sold out. At the center of it all is the eagerly awaited return of the Biennials: EuroCucina with FTK – Technology For the Kitchen, featuring 106 brands from 17 countries, and the International Bathroom Exhibition, which will bring together 163 brands from 14 countries. Completing the picture is SaloneSatellite with 700 designers under 35 and 23 international schools and universities. Accompanying this is an endless list of events for the Fuorisalone, which will involve a myriad of locations scattered throughout the city, which is preparing to welcome 300,000 visitors.

“In the midst of a geopolitical and economic phase marked by profound discontinuity and new polarities,” commented President Maria Porro at the press conference, “the Salone del Mobile reaffirms its role as a global strategic platform and responds to the markets with vision and continuity, presenting itself as a fixed point in an unstable time: a place where industry meets, thought is articulated, and the future is planned. The sold-out exhibition space and significant increase in foreign attendance are the tangible results of an integrated and forward-looking strategy developed over time.

Contrary to all predictions, the Italian wood-furniture supply chain closed 2025 on a positive note, recording 1.3% growth over 2024 with a turnover of €52.2 billion. This is the picture painted by the preliminary figures compiled by the FederlegnoArredo Research Center and presented at the press conference launching the 2026 Salone del Mobile in Milan. Contributing to this somewhat unexpected result – given the complex global macroeconomic situation – is the performance of the domestic market, which grew by 1.8% to reach €32.9 billion. Exports remained stable (+0.4%), reaching €19.3 billion (37% of the total), despite showing signs of weakness in some strategic markets such as France and the United States. On the other hand, there are some signs of improvement and recovery coming from Germany.

“These figures,” comments Claudio Feltrin, president of FederlegnoArredo, “confirm that our supply chain has been able to implement strategies and actions for adaptation and development that have resulted in substantial stability. We certainly cannot say that we are facing a structural recovery and that we can feel safe from the turbulence that 2026 already has in store for us, but I want to see encouraging signs that we, as a Federation, have a duty to focus on in order to support our companies.”

In 2025, the furniture macro-system will achieve a production turnover of €27.7 billion, essentially stable (+0.6%) compared to 2024. The growth in production for the domestic market (€13.5 billion, +2.1%) offsets the slight decline in exports (€14.2 billion, -0.8%), which continue to account for more than half of the total value. The wood macro-system (including the wood trade) grew by 2%, reaching a turnover of €24.5 billion. However, this figure is partly determined by price trends and a recovery in exports (€5.2 billion, +3.8%). The domestic market (€19.3 billion) recorded +1.5%.

“As regards foreign markets,” adds President Feltrin, “our Research Center’s data updated to October 2025 shows an overall trend of substantial stability, with an estimated value of €19.3 billion (+0.4%), confirming the strategic importance of exports on the sector’s results. Of particular interest in the top 10 is Germany, which returned to positive growth in the first ten months of 2025 (€1.7 billion; +1%), while France continued to show weakness (€2.5 billion; -1.3%), slowing down despite a slight recovery in recent months after two years of strong expansion in 2021-2022. The United States recorded a -2.5% (1.7 billion) decline after the rebound in 2024, with monthly performance influenced by the anticipation of purchases in the spring months in view of tariffs; This was reabsorbed in July (when the cumulative percentage change was still positive at +0.3%), while in the following months exports slowed sharply, particularly in August and October.

On the other hand, positive trends are emerging in some European and non-European markets, which are helping to partially offset the decline in traditional destinations. Among the countries with the best performance in terms of increase in export value are the United Kingdom (+4.2%), the Netherlands (+8.5%), and Spain (+2.3%), which ranks fifth in the Top 10 destination markets, surpassing Switzerland. Markets such as the United Arab Emirates (+3.9%) are also growing, confirming a gradual geographical diversification of foreign sales.

Meanwhile, China continues to advance, gaining market share in both Italy and Europe. “Just think,” Feltrin points out, “that as far as the furniture macro-system is concerned, after strong growth in the second half of 2024, the first ten months of 2025 confirm the trend: +3.7% in Europe, -0.3% in Italy. On the other hand, total imports fell by 7.7%, to the benefit of China, which is gradually strengthening its competitive position in the European market, in a context of growing pressure on Italian exports.”

A moment from the press conference presenting the Salone del Mobile 2026

2025: a turning point for Italian digital commerce

The Italian Digital Commerce Consortium, which brings together over 480 companies and has been a point of reference for e-commerce and digital retail in Italy since 2005, took stock of the major changes that have occurred in online commerce and the outlook for 2026 with the close of the past year.

2025 marks a turning point for Italian digital commerce, with eCommerce becoming a national infrastructure, reaching €150 billion in shared value, equivalent to 7 percent of GDP, and employing 1.8 million people, confirming digital as our country’s great economic engine.

The distinction between physical and digital is fading thanks to omnichannel models, driven by artificial intelligence, new touchpoints, and more mature customer journeys, particularly affecting the Food & Grocery, Fashion & Beauty, and Haelth & Pharma sectors. Four out of ten in-store purchases are affected by online touchpoints. Over 35.2 million Italians buy online.

At the heart of this shift is undoubtedly greater regulation of online shopping and growing consumer confidence. The digital Euro, transparency of payments and greater protection of reviews have led to an acceleration of an ongoing process and greater dialogue between businesses, institutions and consumers.

76.5% of product purchases go through the eRetailer and 60% are now made from smartphones.

LOOKING TO 2026: ENTERING THE VALUE COMMERCE ERA

From 2026, digital will evolve into Value Commerce: data shared along the file, ‘omnichannel as a competitive standard, Al and automation to support Joumey operations and customers, and sustainability as a market lever. The new European rules —from the Digital Euro to product passports — will redefine the competitive environment. For businesses, the goal will no longer be just “selling online”, but generating economic, experiential, environmental and social value.

Valentino Garavani/Vans: Cruise Collection 2026 

This new collection features six styles that seamlessly blend Valentino’s signature style codes with Vans’ legendary Slip-On silhouette, one of the most recognizable styles in footwear history. Presented in 1977 and designed with simplicity, comfort, and a skate spirit in mind, it has seen countless color variations, collaborations, and limited editions over the years. In the Cruise 2026 collection it is presented in six unisex variants, offered in different patterns and finished with co-branded insoles. In addition to the black/red and black/pink VLogo Checkerboard, the line also includes the polka dot VLogo Checkerboard and the Tropical Leaves pattern. The edition that brings back the playful Valentino Le Chat de la Maison motif also returns, while a new feature of the collaboration is the design with the Cherryfic motif. Each pair comes in special packaging that highlights Vans’ checker motif, reimagined with Valentino’s VLogo Signature.


Sperry: the timeless icon of the sailor

A story that begins far away, that of Sperry, when Paul inherits from his family his passion for the sea and maritime tradition. One day in 1935, watching his dog run smoothly on the ice in Connecticut, Paul was born the goddess who would revolutionize boat shoes and his life: carving grooves, like those on a dog’s fingertips, into the bottom of the rubber sole to create friction. Thus was born the world’s first boat shoe with a non-slip sole, the Canvas Circular Vamp Oxford and a brand that would become iconic for sailing enthusiasts and beyond: Sperry Top Sider. The following years are a succession of successes and confirmations. From ’39, the Sperry became an official supplier to the US Army and the Canvas, produced in numerous versions, including leather, became a trendy accessory in the ’60s, also worn by the President of the United States, John Fitzgerald Kennedy. In the ’80s and ’90s, Sperry became a supplier of sailing teams and regattas such as the Withebread Round the World. A shoe that is a timeless classic, an expression of freedom and chic comfort.

Voile Blanche/North Sails: “Where the Ocean Meets the City”

Fluid, dynamic and constantly moving: it is the rhythm that unites the sea with the city. From the same energy comes the capsule collection signed by the two brands united by the same vocation for movement and which brings the spirit of sailing to the heart of the city, interpreting freedom as a contemporary attitude. A vision of style that blends the lightness of the sea with the energy of the city, in which dynamism becomes an expression of personality and style.

The encounter between these two visions finds its maximum expression in the protagonist of the collaboration: the Club, Voile Blanche’s iconic sneaker, which, for the occasion, dresses in the nautical codes of North Sails: oceanic tones, functional details and references to the world of sailing, translated into a versatile and contemporary design, designed for those who live between sea and city.  Completing the capsule collection we also find some clothing items for men and women.

SUN68: urban identity

Women’s bags reinterpret the iconic SUN68 styles in a sophisticated way, with fabrics like chenille, velvet, cozy knit, and micro rhinestones, expressed in British patterns and ironic patterns like cow print. Each bag is enhanced with neon orange logo charms, the brand’s hallmark. The new footwear proposals, on the other hand, confirm SUN68’s path towards iconic models with a retro taste, reinterpreted in a contemporary key. This ongoing search for style includes a new line, Urban Street (male and female), and the reinterpretation of the Niki model, both designed for an audience that wants to combine comfort and style.


SCHARLAU: Quality on the move

The brand wants to present itself as a lifestyle that is reflected in each of its products. Designed and crafted with meticulous care and attention, SCHARLAU accessories include backpacks, bags and accessories designed to make life easier, to last over time and reflect a personality of taste. Quality is also reflected in the choice of materials, such as pure aniline leather, totally transparent and soft to the touch with natural grain, or smooth or embossed tassel, with a very fine layer of pigment. SCHARLAU items are designed to last over time and be appreciated for several generations, thanks to the careful selection of materials and meticulous attention to detail in their construction. Thus, for example, the parts of the product that are most exposed to wear, such as the edges, edges and base, are reinforced with a high-tech material with a carbon fiber appearance and resistant to oil, water, grease and abrasion. Never forgetting the importance of comfortable transport, with products designed with ergonomics in mind, with adjustable padded straps and with appropriate weight distribution systems.


Equipement De Vie: spirit of the sea and wind

A timeless boat shoe, born from a love of the ocean and a life spent at sea.  Particular attention is paid in each model to functionality both on land and on boats, with the use of materials of unparalleled quality and performance. The soles are made with a patented high-grip, non-slip and anti-marking compound for safety and stability.


BBACK. ProDynamic® by Nature

The technology that brings the project to life is the ProDynamic® System with its Diapason thruster: a heart made of carbon fiber and sintered materials that generates micro-oscillations, promoting natural pitch realignment. The complexity of this system is protected by a shell with a minimal yet powerful design, with distinctive features that underline its identity such as the scratch (“Grit”) on the sole, a distinctive element of the brand, and chromotherapy as a colorways concept for all color variants. BBACK thus relaunches its BB1122 icon, a sneaker designed to improve protection, stride roll and muscle activation thanks to the high-cushion EVA sole. Every detail contributes to the function: technical upper, controlled perimeter, rear shank, rubber tread.


Secrid: when a wallet tells a story of inclusion

“Doing business in an ethical and positive way is complex. But it is essential.” This is not the slogan of an advertising campaign, but the operating philosophy of Secrid, the Dutch brand that has transformed the wallet into a manifesto of social sustainability.

In 2024, the company launched #ValuingCapabilities, a campaign that shines a spotlight on those who actually manufacture the products: workers in sheltered workshops. These are employment centres that offer dignified work to people with disabilities, guaranteeing safe conditions and financial stability to those who would otherwise remain on the margins of the labour market.

Design as a force for good. This is not rhetoric. At Secrid, designers design with the people who will assemble the product in mind. Continuous dialogue with the workshop teams allows for the development of tailor-made tools and workflows, enhancing unique skills. Feedback from these employees simplifies designs, eliminating unnecessary components. The result? Better products, made by people who feel they are an integral part of the company’s success.

While many brands talk about sustainability as an accessory to be flaunted, Secrid demonstrates that authentic social impact comes from upstream choices. Choices that transform a simple wallet into a tool for change.