Four decades of collaboration between DESMA and ABB have transformed automation in the footwear industry. From the first robots adopted in the 1980s to today's solutions, the synergy focuses on efficiency, precision and sustainability for shoe manufacturers around the world.
July 2025
Some partnerships don’t age: they evolve. The partnership between DESMA and ABB, which began in the 1980s, is one such partnership. Starting with the introduction of the first ABB robots adapted for footwear production, it has led to concrete results over time, thanks in part to important collaborations such as the one with adidas.
Today, after 40 years, the fruits of this alliance are clear: efficient automation, consistent quality, reduced use of materials and protection of operator health. Robots play a key role in key stages of production – from deburring to spraying release agents and applying adhesives – performing every task with surgical precision.
The goal? To offer footwear manufacturers around the world reliable and cost-effective solutions that strengthen industrial competitiveness.
For Spring/Summer 2027, the Women’s Collection focuses on sculptural heels and couture materials, whilst the Men’s Black Label collection embraces a Mediterranean casual style. The collections were presented at the historic Luciano Soprani showroom at 30 Via Morosini in Milan.
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The Spanish brand presents a collection that interprets next season’s trends whilst remaining true to comfort, quality and attention to detail. At the heart of it all is ‘Made in Spain’ craftsmanship.
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The Spring–Summer 2027 collection focuses on lightness, soft materials and the Goodyear Reverse construction. Alongside this, Onda: a trainer with an ultra-light, voluminous sole and a multi-layered upper.
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