The strong and decisive character of the sport of polo is combined with American tradition, with an eye on contemporary trends.
July 2024
U.S. Polo Assn. has no shortage of new proposals even on the trainer front, which has always been the brand’s flagship model. Among the novelties for HIM presented in June at Pitti Uomo is the contemporary elegance of Caius, a must-have for casual lovers thanks to a combination of raffia fabric and leather and PU details. The thick sole, with transparent rubber detailing, offers comfort and stability for an optimal fit without losing originality. The new entry is also Jake, which enriches the traditional silhouette with contemporary elements thanks to vibrant colour accents. Made from a combination of nylon and mesh, it offers breathability and lightness, while real suede details add a premium touch and micro-injected finishes enhance the structure of the shoe and enhance its aesthetics.
The Italian company, a benchmark for the production and marketing of high-tech adhesives and fabrics, also stands out for its high level of management.
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Four decades of collaboration between DESMA and ABB have transformed automation in the footwear industry. From the first robots adopted in the 1980s to today's solutions, the synergy focuses on efficiency, precision and sustainability for shoe manufacturers around the world.
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