The Utility Diadora Vortex campaign kicks off

A few months after its official launch, Utility Diadora kicks off its major communication campaign dedicated to Vortex. The video commercial depicts a dialogue between two parallel worlds that Utility, thanks to its know-how, brings together: sport and work. United by the same logic of preparation and performance, these universes merge in the gestures of Larissa Iapichino and Ducati Corse with Marc Marquez: the two champions become the face of a determination that is reflected in Vortex work footwear.

The plan includes cross-media coverage: the heart of the campaign will be TV, with significant presence on Mediaset networks in prime time, using the simultaneous ‘All 21’ format and positioning in top programs such as La Ruota della Fortuna, in the main news and sports programs, as well as at the start of the Coppa Italia quarter-finals. The plan extends to streaming TV on DAZN and includes a strong presence on national radio, in the daily press, and through a widespread digital strategy.