Born Outside: beyond the sneaker
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
Keep reading...In a globalised and digitally connected world, it is becoming increasingly difficult for trade fairs to position themselves clearly and attract professional audiences. PERFORMANCE DAYS, on the other hand, has been able to grow exponentially over time, thanks to its clear positioning as a platform for sourcing and knowledge transfer, a professional and relaxed environment where the industry has the opportunity to learn about industry innovations, new trends, exchange ideas and forge lasting business relationships.
PERFORMANCE DAYS enhances the trade fair experience by specifically addressing current industry trends and technological innovations, which is evident in the Trend Forum, this year focusing on the theme ‘Colorization – Chemistry is Everywhere’, and the Innovation Forum, dedicated to novel and innovative projects and approaches. Last but not least, we would like to mention the Sustainability Lounge, with its focus on start-ups and sustainable projects.
PERFORMANCE DAYS enhances the trade fair experience by specifically addressing current industry trends and technological innovations, which is evident in the Trend Forum, this year focusing on the theme ‘Colourification – Chemistry is Everywhere’, and the Innovation Forum, dedicated to novel and innovative projects and approaches. Last but not least, we would like to mention the Sustainability Lounge, with its focus on start-ups and sustainable projects.
There was also great interest in the Tech Hub space, which after its debut last spring has become a popular destination for learning about innovative technologies in the area of functional fabrics. Together with a test area showcasing James Heal’s equipment, it is the ideal place to learn about future digital processes in the industry. In the Footwear area, for instance, HDry demonstrated the importance of assessing the waterproofness and water repellency of footwear, using various testing devices.
As an important sourcing platform, the PERFORMANCE DAYS also aim to provide the necessary education that the industry is currently looking for through a wide range of conferences, discussion panels, workshops and networking events. The focus was on new knowledge in textile dyeing, fabric durability and tomorrow’s trends in footwear, fibres and colours, as well as revolutionary innovations that will shape the market in the future.
The appointment is therefore for the next edition, scheduled for 5 and 6 March 2025 at Messe München.
