Huntsman launches AVALON® GECKO TPU
A range of thermoplastic polyurethane solutions for soles offering excellent grip and durability in a circular approach.
Keep reading...A return to the origins of the sneaker that reflects on the value of time. A journey between made in Italy design and Japanese culture.
October 2024
Deep aesthetic knowledge and craftsmanship, these are the common denominators of the cultural bond between Italy and Japan from which Enterprise Japan, the brand of sneakers born three years ago at Eli Group, specialized in the production and distribution of footwear, founded in 2016 by Maurizio Croceri with Marco Marchi, comes to life.
With Italian roots, but a strong international vocation, Enterprise Japan interweaves the manufacturing tradition and ’70s-’80s pop culture with a sense of time, material and quality interpreted through the lens of Japanese culture, in which manga graphics – from which the brand’s pictogram is inspired – intersect with the deepest Eastern philosophy from which derive the key concepts of an “enlightened” production system, capable of returning to the market a product that expresses the essence of the contemporary.
Distributed in the best national and international boutiques, from Luisaviaroma to Rinascente, to Level in Dubai and Breuninger in Berlin, Enterprise Japan opens in 2024 its own executive showroom in Milan, in Palazzo Serbelloni, where the clean, minimal lines of Japanese design are combined with the neoclassical elegance of the historic building.
Time runs fast, but quality takes time. For Maurizio Croceri, founder and CEO of Eli-Group and creative mind behind Enterprise Japan, the key to everything is to give the right importance to every single production phase in order to create something unique and leave a mark.
The brand’s spring-summer 2025 collection looks at sneakers that have written the history of streetwear from the 1980s to the present.
The most iconic shapes inspire ENTJPN’s new urban aesthetic: a conscious revival that focuses on the quality-time-material triad to restore sneaker’s true value.
A praise to the craftsmanship and attention to detail proper to made in Italy.
The collection responds to the nostalgia of the golden ages, from the 80s style to the lived-in effect of the EGG ROCKET, to the timeless classic of the RUN models. A vintage allure restores the richness of time that made the great classics iconic, generating an avant-garde that reaps the fruits of a time no longer lost, but enhanced.
On the strength of the manufacturing excellence, aimed at uncompromising quality, of Eli Factory – the production hub and incubator of ideas of Eli-Group’s in-house brands -, ENTJPN brings sneakers back to a niche, exclusive dimension with a sartorial concept, involving more than 40 specialized employees in the different stages of design and creation of each shoe.
A range of thermoplastic polyurethane solutions for soles offering excellent grip and durability in a circular approach.
Keep reading...The Group from Arzignano (VI), one of the top players at global level, has acquired a majority stake in the Portuguese company Coindu - Componentes Para A Indústria Automóvel, S.A.
Keep reading...When soles sound designed to safely meet the most diverse and complex challenges.
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