Arsutoria Magazine

The ‘New Standard’ by Seishou

A timeless style with clean, elegant lines, combining high quality Made in Italy craftsmanship and the comfortable, essential and functional approach of Japanese philosophy.

Company news Arsutoria

July 2024

The ‘New Standard’ by Seishou

“I designed this summer line based on my New Standard style, balancing classic and modern, elegant and casual.” – says designer Yuko Matsuzaki who, together with Masaharu Ikeda, created the brand that combines Japanese design – famous for its comfortable, essential and functional approach – and high-quality Italian craftsmanship. It is no coincidence that Seishou means ‘singing in unison’. At Pitti Uomo in June, the brand, present for the second time, proposed a collection of comfortable footwear, specially researched in their essential design and structure, conceived to be worn on any occasion.

In particular, three new models were proposed. Cruz, a moccasin available for both men and women, characterised by the softness of the leathers. Santa, the summer version of an ankle boot with a “French” sole, available for men and women. Clara, a summer reinterpretation of the classic moccasin.

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