Born Outside: beyond the sneaker
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
Keep reading...Founded by Matteo Di Paola and Marco Primiceri, Servati was established in the heart of the Casarano footwear district with the aim of revolutionising the sector through a business model based on the circular economy. Their sneakers, made using 3D printing technology, are composed of only two materials: rubber and polyester; and can be completely disassembled and recycled at the end of their life.
A patent filed in 2022 protects the innovative interlocking system between the sole and upper, which eliminates the use of glues, irreversible seams or chemical solvents. This approach makes it easy to recycle end-of-life materials to produce new footwear or transform them into other fashion accessories, reducing waste.
Following the success of online sales, Servati is now looking to a new phase of growth by targeting entry into wholesale channels, with the aim of bringing its sustainable trainers to physical stores in Italy and abroad.
