The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
November 2025
PrimaLoft, Inc., the global leader in sustainable, high-performance insulation, continues to advance its Relentlessly Responsible™ mission with the launch of PrimaLoft® ReRun™, a proprietary technology platform designed to break the linear consumption model.
PrimaLoft® ReRun™ transforms textile waste into sustainable, high-performance insulation, using both mechanical and regenerative recycling processes to transform waste fabrics into PrimaLoft® insulation. The mechanical process uses recovered textile waste, shredding and blending it with PrimaLoft® fibres to create one-of-a-kind insulation products. The regenerative process breaks down waste fabrics at the molecular level before transforming them into insulation that meets the highest performance standards.
The ReRun™ platform is launching with two initial products: ThermoPlume® – a loose-fill insulation blend that translates into a flowy, down-like silhouette for versatile styling. – and Silver – featuring soft, thin fibres that offer excellent thermal efficiency for lightweight warmth and versatility.
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