The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
November 2025
PrimaLoft, Inc., the global leader in sustainable, high-performance insulation, continues to advance its Relentlessly Responsible™ mission with the launch of PrimaLoft® ReRun™, a proprietary technology platform designed to break the linear consumption model.
PrimaLoft® ReRun™ transforms textile waste into sustainable, high-performance insulation, using both mechanical and regenerative recycling processes to transform waste fabrics into PrimaLoft® insulation. The mechanical process uses recovered textile waste, shredding and blending it with PrimaLoft® fibres to create one-of-a-kind insulation products. The regenerative process breaks down waste fabrics at the molecular level before transforming them into insulation that meets the highest performance standards.
The ReRun™ platform is launching with two initial products: ThermoPlume® – a loose-fill insulation blend that translates into a flowy, down-like silhouette for versatile styling. – and Silver – featuring soft, thin fibres that offer excellent thermal efficiency for lightweight warmth and versatility.
For Spring/Summer 2027, the Women’s Collection focuses on sculptural heels and couture materials, whilst the Men’s Black Label collection embraces a Mediterranean casual style. The collections were presented at the historic Luciano Soprani showroom at 30 Via Morosini in Milan.
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The Spanish brand presents a collection that interprets next season’s trends whilst remaining true to comfort, quality and attention to detail. At the heart of it all is ‘Made in Spain’ craftsmanship.
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The Spring–Summer 2027 collection focuses on lightness, soft materials and the Goodyear Reverse construction. Alongside this, Onda: a trainer with an ultra-light, voluminous sole and a multi-layered upper.
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