Arsutoria Magazine

Pop-Up by ZOOM BAGS, the sustainable trolley that “bounces”

Winner of iF DESIGN AWARD 2024 for its exclusive design and selected by ADI DESIGN INDEX for the Compasso d'Oro 2024, it remained on display at the ADI Design Museum in Milan until September 2024.

Company news Arsutoria

October 2025

Pop-Up by ZOOM BAGS, the sustainable trolley that “bounces”

An Italian brand of travel accessories, born from the development of two patents by Chiara Caramelli, ZOOM BAGS creates products designed for the contemporary traveller: innovative in their solutions, sustainable in their materials and concept, and customisable in their design. The project stems from the idea of reducing the bulk of suitcases to make them more sustainable during the production, transport and storage process, but also adaptable to spaces. ZOOM BAGS promotes circularity through the use of recycled, recyclable and dead-stock materials, creating unique and durable accessories that accompany the traveller of the Third Millennium. 

One example is the innovative “POP-UP” trolley, made with circular materials enhanced by a regenerative process that gives waste materials a second life: the shells are made from 60% recycled E.V.A. rubber recovered from pre-consumer shoe soles, and the linings are made from 100% recycled PES fabric from post-consumer plastic bottles or dead stock from textile production.

The soft E.V.A. rubber shell is extremely impact resistant and, in the event of an accidental fall, Pop-Up bounces instead of breaking. The large, silent wheels, which roll smoothly, can be replaced if worn and, thanks to a quick and easy release system, can be easily removed at home, washed and refitted or replaced independently if damaged, purchasing them as spare accessories. To ensure travellers receive an excellent product, Pop-Up has undergone extreme quality testing by the leading certification body SGS, passing all drop tests, wheel and handle resistance tests, and heat resistance tests.


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