New european sustainability regulations affect everyone, not just the big names

There is no more time, the new regulations approved at EU level will affect entire production chains, not just the big names. In order not to lose customers, data must be consciously collected, managed and communicated.

According to EU rules, businesses must provide truthful information to consumers and must refrain from deceiving them in order to influence their choices. EU rules on unfair commercial practices enable national enforcement authorities to curb a wide range of unfair commercial practices.”

So says part of the article published at the end of February on the European Commission’s website which talks about the commitment made by Zalando, following a dialogue with the European Commission itself, to remove the misleading sustainability labels and icons appearing next to the products offered on its platform. Indications that could mislead consumers about the environmental characteristics of products. Instead, Zalando will provide clear information about the environmental benefits of the products, such as the percentage of recycled materials used.

This is just a case study to introduce the topic of this article, which would like to make the shoe and bag production chain aware of the important changes coming up on the sustainability front: the Green Deal promoted by the European Union is in full implementation and companies must be increasingly aware of this so as to organise themselves adequately to comply with the demands coming from their customers, otherwise they will lose competitiveness and may be forced out of the market.