Here is its tribute to the power and beauty of nature
To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
Keep reading...Lenzing Group, the world’s leading producer of special wood-based fibres, has teamed up with leather expert Recyc Leather to introduce Pélinova®, an innovative material combining TENCEL™ Lyocell and recycled leather fibres in high-end fashion applications. Joining forces with the avant-garde Danish contemporary brand GANNI, this ‘innovation trio’ aims to introduce a new generation material to the market as an alternative to real leather, starting with GANNI’s slouchy boots to be launched early this year. The combined efforts of Lenzing and Recyc Leather have resulted in a flexible, durable, environmentally friendly material that uses 70% less water than traditional methods and reduces CO2 emissions.
“Our partnership with Lenzing and GANNI demonstrates the potential of Pélinova® as a truly sustainable alternative to traditional leather, which inspires us to continue expanding the scope of Pélinova® to redefine the future of the leather industry,” said Florian Heubrandner, Executive Vice President Global Textiles Business, Lenzing AG.
