Born Outside: beyond the sneaker
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
Keep reading...During the “Welcome to the industry of the future!” conference promoted by APICCAPS, a visit was also made to Kyaia, one of Portugal’s leading footwear groups. Although it did not take part in the FAIST project, Kyaia was part of the Bioshoes4all programme, another important project, which has just been completed, that aimed to revolutionise the world of Portuguese footwear production by promoting the adoption of sustainable materials.
It is fair to say that there is a common thread linking the cork used in Asportuguesas flip-flops to the robotisation of a pilot line for eco-products: it is called strategic consistency. The Kyaia Group seems to have turned it into a method. Founded in 1984 in Guimarães, the company has built an ecosystem that goes far beyond shoe production, integrating distribution, retail, real estate and information technology. Today, it exports to over 70 countries with brands such as Fly London, Softinos, Foreva and Fred & Frederico.
Participation in the BioShoes4All project represents the natural evolution of this vision. The programme, coordinated by CTCP and led by APICCAPS, brings together 70 partners, including companies, research centres and universities, with a total investment of €72.7 million and €41 million in funding. The goal is ambitious: to steer the entire Portuguese footwear supply chain towards the bioeconomy and the circular economy.
For Kyaia, involvement has meant working on biomaterials and solutions for the valorisation of production residues. It is not just theory: the project involves the implementation of industrial pilot lines and the development of advanced technologies such as automation, robotisation and recycling. A process that will be completed by the end of 2025, but whose effects promise to redesign the very way we conceive of shoes.
