Born Outside: beyond the sneaker
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
Keep reading...In today’s business landscape, the transition towards ethical and environmentally responsible business models is no longer merely an option, but a genuine differentiating factor. And JV International once again stands out for its excellence, securing the top spot with the Platinum Medal from the international corporate sustainability assessment platform EcoVadis. This achievement places JV International amongst the top 1 per cent of over 130,000 organisations assessed globally, confirming the strength of a business model that effectively integrates ESG principles into every aspect of the company’s operations.
This success is no accident, but represents the natural evolution of a solid and consistent strategic approach. In 2025, JV International had in fact joined the top 5 per cent of the world’s best-performing companies thanks to its Gold Medal. The move up to Platinum level therefore certifies a further and decisive leap in quality, demonstrating how ESG (environmental, social and governance) principles are not merely declarations of intent, but concrete criteria integrated into every single business operation and decision.
What makes this award so significant is the rigour of the EcoVadis methodology itself. The assessment is based on strict and recognised international standards, such as the Global Reporting Initiative (GRI), the United Nations Global Compact and the ISO 26000 standard. By analysing 21 specific criteria, the algorithm scrutinises four key areas: environmental management, labour and human rights protection, business ethics, and sustainable procurement throughout the supply chain. In this way, the certification body recognises not only future objectives but also the actual impact of day-to-day practices.
For JV International, this achievement confirms a vision that has been pursued since the company’s foundation in 2013. Specialising in the development of innovative solutions for the footwear sector and as a global licensee of Soles by Michelin for the design, production and marketing of soles, the company has built its growth on its ability to combine performance, innovation and responsibility.
