Born Outside: beyond the sneaker
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
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Insite® uses the science of biomechanics, podiatry, and sports medicine to build innovations in underfoot comfort and cushioning.
April 2025
Founded in 2015, INSITE’s first product offerings were a series of direct-to-consumer insoles tailored for the needs of professional and collegiate athletes. Since then, INSITE has used that data and expertise to build insoles for over a dozen major footwear brands and retailers, helping to bring the elite benefits of custom orthotics to the footwear worn by everyday consumers.
INSITE technologies include Contoura®, a patented podiatrist-designed insole shape based on 120,000 3D foot scans; ArchRelief™, a targeted arch comfort shape for lightweight footwear applications; and EcoComfort®, a range of poured and open cell polyurethane (PU) foams that use up to 70% plant-based compounds to reduce the use of fossil fuels.
In 2023, INSITE produced over 38 million pairs of insoles for a variety of footwear brands worldwide. Brand clients have included 5.11, adidas, Allbirds, Arc’teryx, Carhartt, Move, REI, Timberland PRO, Under Armour, and more.
The brand, founded between Italy and Dubai, ventures beyond the world of trainers for the first time with ‘Linea’, the first loafer in a collection that redefines the concept of imperfection.
Keep reading...
The ZDHC framework covers textiles, leather and plastics, but not metal: for years, the accessories supply chain has been responding to written requests intended for other processes. Led by the Physis Consortium, the first list of restricted substances for electroplating was drawn up at the end of 2025.
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The US brand presents a SS 2027 collection centred on comfort in canvas and iconic details for the contemporary man.
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