Founded in 2015, INSITE’s first product offerings were a series of direct-to-consumer insoles tailored for the needs of professional and collegiate athletes. Since then, INSITE has used that data and expertise to build insoles for over a dozen major footwear brands and retailers, helping to bring the elite benefits of custom orthotics to the footwear worn by everyday consumers.
INSITE technologies include Contoura®, a patented podiatrist-designed insole shape based on 120,000 3D foot scans; ArchRelief™, a targeted arch comfort shape for lightweight footwear applications; and EcoComfort®, a range of poured and open cell polyurethane (PU) foams that use up to 70% plant-based compounds to reduce the use of fossil fuels.
In 2023, INSITE produced over 38 million pairs of insoles for a variety of footwear brands worldwide. Brand clients have included 5.11, adidas, Allbirds, Arc’teryx, Carhartt, Move, REI, Timberland PRO, Under Armour, and more.