ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Insite® uses the science of biomechanics, podiatry, and sports medicine to build innovations in underfoot comfort and cushioning.
April 2025
Founded in 2015, INSITE’s first product offerings were a series of direct-to-consumer insoles tailored for the needs of professional and collegiate athletes. Since then, INSITE has used that data and expertise to build insoles for over a dozen major footwear brands and retailers, helping to bring the elite benefits of custom orthotics to the footwear worn by everyday consumers.
INSITE technologies include Contoura®, a patented podiatrist-designed insole shape based on 120,000 3D foot scans; ArchRelief™, a targeted arch comfort shape for lightweight footwear applications; and EcoComfort®, a range of poured and open cell polyurethane (PU) foams that use up to 70% plant-based compounds to reduce the use of fossil fuels.
In 2023, INSITE produced over 38 million pairs of insoles for a variety of footwear brands worldwide. Brand clients have included 5.11, adidas, Allbirds, Arc’teryx, Carhartt, Move, REI, Timberland PRO, Under Armour, and more.
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Following the success of the first collaboration launched in September 2025, Maison Valentino presents sneakers designed by creative director Alessandro Michele.
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From the sea to the road, always with an unmistakable and timeless style.
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