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Here are the Italian fashion fairs
Nearly 3,000 brands star in Fieramilano from Feb. 18-22, 2024 with Micam, Mipel, The One Milano, Milano Fashion&Jewels, Lineapelle and Simac Tanning Tech.
A neologism as a key word: GREATIFY. A word built on the adjective great and the suffix “ify”, used with nouns and adjectives to form verbs containing the concept of “doing” or “becoming”. Because this is exactly what trade fairs are: the place of excellence for opening up new markets, developing business and above all representing trends, those of the market to come.
It is precisely on the values of innovation and excellence that the synergy between the 6 trade fairs in the world of fashion is founded and with which it proceeds. For this February edition too, they join forces and present themselves to the market all together. They are MICAM, the International Footwear Exhibition, MIPEL, the International Exhibition dedicated to leather goods and fashion accessories, THEONEMILANO, the Outerwear and Haute à-Porter Exhibition, LINEAPELLE, the International exhibition dedicated to the leather, accessories, components, synthetics, fabrics and samples for footwear, leather goods, clothing and furnishings sectors, MILANO FASHION&JEWELS, the event dedicated to the excellence of bijoux, jewellery and fashion accessories – and they are the sounding board for 2.951 brands and fashion trends that, in the specificity of the different sectors, have common guidelines. Added to them, within the context of Lineapelle, is the promotional area of SIMAC TANNING TECH, the landmark exhibition for the footwear, leather goods and tanning technology sector that will be held in September 2024 with over 300 exhibitors.
But apart from all the novelties that will characterise the various events, what is the state of health of the market? For Fulvia Bacchi:
“the moment is so tragic at the business level that there is concern not so much for trade fair visits as for the volume of orders. We expect a recovery for the second half of the year.”
“The sales did not go well and the strategy of producing more to avoid the excessive increase in raw material prices, adopted by many last year, did not pay off. We are confident, however, in an increase in purchases with the aim of moving the market, although orders will undoubtedly be more prudent”.
Lastly, the important response, in terms of pre-registrations, from buyers from Italy and the various markets should be noted: as far as the international market is concerned, the best performances from European countries come from Germany, France, the United Kingdom, Greece and Spain; the interest of more distant countries such as South Korea, Japan, the USA and Kazakhstan is also significant.
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