ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
Keep reading...BUFF®, the world leader in headwear and neckwear for outdoor adventurers, announces its first collaboration with VEJA, a trainer brand known for its use of eco-friendly materials and its commitment to the environment. The BUFF® x VEJA reinvents VEJA’s iconic Fitz Roy hiking shoe, combining functionality and vibrant colours that celebrate the spirit of adventure and the authentic beauty of Brazilian nature. The result is a shoe that not only offers durability, comfort and grip on the ground, but also stands out for its bold styling and use of recycled materials, remaining true to the two companies’ values of building a more responsible future: the Trek-Shell upper is made of 100% recycled polyester and has a long-lasting PFC-free water repellent treatment, the midsole features 52% sugarcane and 3% Amazonian rubber, and the outsole is made of 31% Amazonian rubber. To complete the collaboration, BUFF® created a collection of accessories inspired by the vibrant colours of Brazilian nature, consisting of neck warmers, headbands and caps.
