ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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The historic brand presents the latest additions to its LSR line of sneakers, combining heritage, and a bold, disruptive aesthetic that can dialogue with the new generation of consumers.
March 2025
With a style that blends tradition and modernity, the LSR project continues to evolve, introducing new models and colorways that celebrate the brand’s heritage through a contemporary and innovative vision. Inspired by the dynamism and elegance of tennis, the project recalls not only the competitive spirit and attention to detail typical of the sport, but also its ability to combine performance and style. Each proposal is designed to meet the needs of a dynamic consumer, attentive to design and quality, without sacrificing comfort. FW25/26 novelties include in particular LSR HIGH TOP, a new high-top model that combines aesthetics and functionality. Thanks to the design and technical details, these sneakers offer ideal support to face everyday life in style. Sophisticated finishes and attention to materials make them a distinctive choice for those who love to dare.
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Following the success of the first collaboration launched in September 2025, Maison Valentino presents sneakers designed by creative director Alessandro Michele.
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From the sea to the road, always with an unmistakable and timeless style.
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