Doucal’s unveils its first manifesto campaign

Doucal’s, founded in 1973, has evolved from an artisan workshop to a globally recognised brand, capable of combining Italian craftsmanship with British-inspired elegance. It innovates classic shapes and lines while respecting traditional craftsmanship and Made in Italy know-how. With flagship boutiques in Milan, Paris and Doha (Mall of Qatar), Doucal’s is present in the world’s most prestigious department stores, including Harrods (London), Saks (New York), KaDeWe (Berlin), Harvey Nichols (Dubai), Barneys (Tokyo), Rinascente (Milan and Rome), Lane Crawford (Hong Kong, Shanghai), Globus (Zurich), Beymen (Istanbul), Shinsegae (Seoul) and Harry Rosen (Toronto) – as well as a thousand other shops in 60 countries.

With the Video Manifesto presented during MICAM, Doucal’s wanted to tell the soul of the brand: dedication to kindness, craftsmanship excellence and a concrete commitment to a sustainability made up of short supply chain, artisanal knowledge, technological innovation and connection with the territory. The Video Manifesto celebrates a distinctive approach, where footwear heritage merges with a contemporary vision, always keeping respect for people, raw materials and the territory at the centre. A story that highlights how Doucal’s is not just a footwear manufacturer, but a witness to the most authentic Made in Italy, capable of combining tradition and innovation in an increasingly integrated ecosystem between physical and digital, in which the craftsman becomes the protagonist of this gentle revolution.

This important launch coincides with the renewal of the brand’s digital presence: Doucal’s inaugurates its new website, an environment designed to offer an immersive experience consistent with its values. A platform that is not just a showcase, but a place for in-depth analysis and dialogue, enriched by The Timeless Tribune, Doucal’s new Journal, available both online and in print.