PrimaLoft ReRun™
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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The brand redefines the concept of the work backpack with a new model that combines clean lines with sturdy materials, creating a stylish and high-performance companion for everyday use.
October 2025
The Business model takes the distinctive essence of the East+West backpack and reinvents it in a sober and refined key. Clean lines and harmonious proportions meet robust and sophisticated materials, giving life to a refined aesthetic, designed for professional environments. Every detail accompanies those who face the city and work with a determined and ambitious spirit. The interior spaces make organisation a natural gesture: laptops, documents and accessories find their dedicated place, always ready for use without the need to rummage through pockets. Every item is in the right place, allowing you to face the day with agility, order and practicality. What’s more, those who wish to make their mark can personalise their rucksack with their company logo or initials.
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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The brand, part of the Wortmann Group, is charting its course for the future with the aim of continuing the company's success and further expanding the brand's growth.
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The acquisition aligns with Coats’ Long-Term Growth Strategy in Apparel and Footwear.
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