Here is its tribute to the power and beauty of nature
To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
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The brand redefines the concept of the work backpack with a new model that combines clean lines with sturdy materials, creating a stylish and high-performance companion for everyday use.
October 2025
The Business model takes the distinctive essence of the East+West backpack and reinvents it in a sober and refined key. Clean lines and harmonious proportions meet robust and sophisticated materials, giving life to a refined aesthetic, designed for professional environments. Every detail accompanies those who face the city and work with a determined and ambitious spirit. The interior spaces make organisation a natural gesture: laptops, documents and accessories find their dedicated place, always ready for use without the need to rummage through pockets. Every item is in the right place, allowing you to face the day with agility, order and practicality. What’s more, those who wish to make their mark can personalise their rucksack with their company logo or initials.
To mark Pitti Uomo 109, the Danish brand presents a project that celebrates nature as an inexhaustible source of inspiration and innovation.
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Born amidst the circumpolar ice, ULU brings to Pitti Uomo a winter footwear range that defies the cold with technology and style. A collection that redefines the boundaries between extreme performance and contemporary footwear.
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The Georgian brand redefines the concept of premium fashion through entirely handcrafted production and a sophisticated creative vision.
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