ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Four decades of collaboration between DESMA and ABB have transformed automation in the footwear industry. From the first robots adopted in the 1980s to today's solutions, the synergy focuses on efficiency, precision and sustainability for shoe manufacturers around the world.
July 2025
Some partnerships don’t age: they evolve. The partnership between DESMA and ABB, which began in the 1980s, is one such partnership. Starting with the introduction of the first ABB robots adapted for footwear production, it has led to concrete results over time, thanks in part to important collaborations such as the one with adidas.
Today, after 40 years, the fruits of this alliance are clear: efficient automation, consistent quality, reduced use of materials and protection of operator health. Robots play a key role in key stages of production – from deburring to spraying release agents and applying adhesives – performing every task with surgical precision.
The goal? To offer footwear manufacturers around the world reliable and cost-effective solutions that strengthen industrial competitiveness.
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
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Following the success of the first collaboration launched in September 2025, Maison Valentino presents sneakers designed by creative director Alessandro Michele.
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From the sea to the road, always with an unmistakable and timeless style.
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