Gruppo Mastrotto, an encounter between industry and art through leather
The tannery participated in Lineapelle with an innovative approach, focusing on the dialogue between industry and art using the language of leather.
Keep reading...Conceria Gi.Elle.Emme paid homage to the figure of Pinocchio, the world-famous symbol of Tuscan character, with a stand at Lineapelle Milano dedicated to the famous wooden puppet born from the pen of Carlo Collodi. Here the puppet’s lies are transposed to the world of leather, to take the opportunity to dispel the many false myths circulating about this noble material. Gi.Elle.Emme does this through talking leather, i.e. panels set up inside the stand that are activated by the simple touch of the hand and that provide advice and explanations on the origin of leather, its use and processing. An amusing and involving set-up that wants to launch and reiterate a message of transparency and authenticity of Tuscan leather worked according to the traditional method of slow tanning in tubs.
Gi.Elle.Emme has been investing for a long time to ensure maximum transparency and traceability of its production system. In addition to the ICEC_TS_SC410 traceability certification, the company has recently chosen to calculate the Life Cycle Assessment (LCA) of four of its articles, in order to numerically analyse the environmental impact of its products throughout their entire life cycle.
Another correlation between the story of Pinocchio and the work of Gi.Elle.Emme is certainly craftsmanship. Like Geppetto, the Tannery recovers a material that would otherwise be destined to decompose, which is waste from the food industry, and ennobles it by giving it a new life in a certain sense.
