ICF and Pro Well join forces to develop new products and dominate the market
Industrie Chimiche Forestali SPA and Pro Well Limited consider strategic collaboration for the global footwear industry.
Keep reading...Born from the vision of Shalf Group, a start-up founded by Franco Salvatelli, the brand promotes values of Positivity, Naturalness, Movement and Pure Evolution. These values are also embodied by the new BB0524 Balancing Shoes model, presented during Milan Fashion Week with a cocktail experience hosted by campaign ambassador Bruno Vanzan, who entertained guests with his flair and personalised drinks, as well as recounting his first-hand experience with the sneaker, the result of a collaboration between BBACK and his mixology academy.
The new BB0524 model pushes the boundaries of BBACK innovation even further by integrating aesthetic and technological features such as the Critical Balance® sole with high elasticity, the lightweight and durable Ripstop Fabric upper and the new Heel Shank. The design is minimalist but striking, with distinctive features that emphasise its identity, such as the scratch (“Grit”) on the sole, a visual icon of the brand, and the fluorescent green colour, the signature of ProDynamic® technology.
