At White to discover new talent and sophistication

Thanks to White, the spaces of the Tortona Fashion District welcomed a host of buyers, fashion editors and fashion professionals from all over the world. An edition full of events, collaborations and novelties.

WHITE confirmed itself as an event capable of attracting the attention of the fashion scene, a showcase for new talents and a stimulating platform for established brands. About 300 brands (40% international, 60% Italian) previewed ready-to-wear collections dedicated to the FW24-25 season.

The event is always an excellent opportunity to discover original and sought-after brands, as well as to meet some emerging or still unknown to the general public.

We mention the different graphic vision of House of Florence with its iconic bags with the metal lip-shaped application, now a distinctive feature of the brand. Pure glamour for Radica Studio, trendy bags offered in intense colors and bold designs. Çaplait points to its Pakistani origins to make luxury and no-season footwear that recalls Middle Eastern colors and patterns. For winter fashion, UNCOMMON lab spoke with a line of furs made with special combinations of materials, prints and techniques. A special area was dedicated to MiniMe Paris. This brand produces 100% upcycling accessories, shoes and bags, using fabric remnants of major luxury brands.

The Resort edition of White will be held June 15-17, 2024.