PrimaLoft ReRun™
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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At its heart is the balance that has always defined the brand: a meeting between artisanal savoir-faire and contemporary vision.
October 2025
The footwear brand, founded in 1885 in the Marche region, has successfully combined traditional “handmade” craftsmanship with the use of the most advanced technologies, while maintaining the excellent quality of Made in Italy. At Milan Fashion Week, it presented its new collection for next summer. SS26 brings to the fore a constant dialogue between continuity and innovation, where classic shapes intertwine with sporty accents that reinterpret the codes of style. The collection experiments and dares, introducing models that combine fine materials, precious details and colour contrasts, designed to accompany both everyday life and more sophisticated occasions with natural ease.
The collection features slingbacks made contemporary by exotic textures, jewelled sabots enriched with new colour shades and feminine models that enhance the season with bright colours and bold accents. A special addition to the collection is a women’s sandal built on the sole of a heeled moccasin, taken from the SS 2003 archives and reinterpreted with a contemporary twist.
The global leader in sustainable insulation launches its first innovation in fabric-to-fabric recycling.
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The brand, part of the Wortmann Group, is charting its course for the future with the aim of continuing the company's success and further expanding the brand's growth.
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The acquisition aligns with Coats’ Long-Term Growth Strategy in Apparel and Footwear.
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