The idea behind the Reflected Bags is true to the brand's original mission to create unique, versatile and durable pieces using used materials.
November 2024
The Zurich-based bag manufacturer expands the Reflected Bag family from four to eight models: the spacious and robust F691 GLEASON messenger backpack, the versatile F685 HENRY shoulder bag and two practical pouches. Four main materials are used – a robust material made from recycled PET bottles, old tarpaulins and reflective strips from discarded trucks and seatbelts. The design of the new models reflects contemporary aesthetics and focuses on a minimalist and essential style enhanced by classic FREITAG elements, such as the unmistakable logo (this time all in black). FREITAG also thinks about the future, which is why it designed the four new models from the outset to be easy to repair.
A technology that combines 3D printing, thermoforming and injection moulding is revolutionising footwear production, offering flexibility, sustainability and reduced costs thanks to an innovative approach.
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As part of the FAIST Programme, the Portuguese manufacturer is transforming waste materials – EVA, tannery residues and nitrile – into high-performance functional components, redefining the standards of the circular economy in the sector.
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The Guimarães-based group, with its six brands and an integrated supply chain ranging from production to retail, is participating in a large consortium of 70 partners to accelerate the transition of footwear towards the bioeconomy.
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