The ‘New Standard’ by Seishou

“I designed this summer line based on my New Standard style, balancing classic and modern, elegant and casual.” – says designer Yuko Matsuzaki who, together with Masaharu Ikeda, created the brand that combines Japanese design – famous for its comfortable, essential and functional approach – and high-quality Italian craftsmanship. It is no coincidence that Seishou means ‘singing in unison’. At Pitti Uomo in June, the brand, present for the second time, proposed a collection of comfortable footwear, specially researched in their essential design and structure, conceived to be worn on any occasion.

In particular, three new models were proposed. Cruz, a moccasin available for both men and women, characterised by the softness of the leathers. Santa, the summer version of an ankle boot with a “French” sole, available for men and women. Clara, a summer reinterpretation of the classic moccasin.