Italian Fashion Days in Korea brings 52 Tricolour brands to Seoul
Over 500 visitors, including leading figures from the Korean retail sector, attended the event, which took place from 1 to 3 July 2026 at The Platz in COEX.
Keep reading...Closing figures for the four events dedicated to fashion and accessories, which were presented simultaneously at Fieramilano (Rho), thanks to international incoming, showed good performance, a tangible sign of stability at a difficult time for the economic situation.
MICAM Milano, MIPEL, The One Milano and Milano Fashion&Jewels welcomed a total of 40,821 trade visitors, 45% of whom came from abroad. In particular, from the European Union, France, Germany, Spain and Greece recorded the best performance; from non-European markets positive results from Japan, China, Kazakhstan and the United Kingdom.
Once again, the will to work as a system and present to the market together won.
Despite the positivity conveyed by the numbers, the atmosphere among the aisles and in the booths did not turn out to be the best. The outlook for the semester remains difficult mainly because of warehouses still well stocked with products from past seasons and because of the great indecision and tight budgets of buyers.
Also inaugurating the events was the Minister of Business and Made in Italy, Adolfo Urso, a presence that further underscored the importance of trade fairs as a tool for the promotion and internationalization of Italian companies.
During these days in the pavilions, not only business was in the air, but also the desire to innovate: in all the sectors represented, in fact, strong efforts are being made for a renewal of production processes with the introduction of digitization and the latest technologies. But this forward thrust does not nullify, indeed strengthens, a tradition rooted in craftsmanship, which is still alive in all the sectors represented by the events.
Another great moment of shared intent is that of training: workshops and educational and informative moments were organized at all the events, in many cases involving young people, who represent the future, and schools, an indispensable bridge to the world of work for the new generations.
With this edition closed, we are already looking forward to next September, always from a supply chain and system perspective: the appointment is from September 15 to 18, 2024.
