Lotto Leggenda: sport under the banner of sustainability

Founded in 1973 in the heart of the Sportsystem district of Montebelluna, Lotto Sport Italia is today one of the leading companies in Italian sports, clearly identified through its historic logo, the Losanga: a tennis court and a soccer field overlapping, to represent the passion for sports and values such as respect and fair play, which still reflect the company’s DNA. For the AW 25/26 winter season, the brand continues its encounter between sport and quality, reinterpreting its own history. As in the Losanga ’76 men’s model, a white leather sneaker inspired by Italy’s victory in the 1976 Davis Cup, where the iconic Losanga that recalls the brand’s history is reinterpreted in an oversize format, giving it a distinctive and avant-garde look. But Lotto Leggenda is also a sustainability-conscious brand. One example is the OOH!! model, Lo8o’s first eco-sustainable tennis-inspired sneaker, developed in partnership with ACBC, made from materials derived from recycling processes. The sole is partially made from recycled tennis and padel balls, while the upper is partially made from apple processing waste.