YHub announces the entry of Giorgio Armani SpA and Fondazione del Tessile Italiano
Flash news
May 2025
Italy’s leading group in innovative services and technological platforms for traceability and sustainability in the fashion and luxury industry announces the entry of the two prestigious new investors into its shareholding structure.
YHub, Italy’s leading group in innovative services and technological platforms for traceability and sustainability in the fashion and luxury industry, announces the entry of two prestigious new investors: Giorgio Armani SpA and Fondazione del Tessile Italiano. This milestone reaffirms the Group’s pivotal role in supporting both brands and supply chain actors, reinforcing its positioning as a strategic partner for sustainable transformation and consolidating a distinctive alliance in terms of vision and solutions. The founding partners – Francesca Rulli, Massimo Brandellero, and Cristian Iobbi – will retain majority control of the company, which also welcomes Matteo De Angelis, General Manager of the Group, into the shareholding structure.
This development marks a significant new chapter in a trajectory that began in 2024 with a similar transaction, which saw the entry of Foro delle Arti (the holding company of Brunello Cucinelli SpA), entrepreneur Matteo Marzotto, Claudio Rovere (Founder & CEO of Holding Industriale SpA), venture funds managed by the global investment bank LionTree, and the digital innovator Federico Marchetti (founder of YOOX) through Mavis.
Operating under the single brand Ympact, YHub currently supports over 3,000 companies in tracing supply chains and measuring the environmental and social impacts of production. It collaborates with, collaborates with more than 50 global brands, and maps over 80,000 suppliers across 22 countries.
From left: Matteo De Angelis, general manager of YHub, Massimo Brandellero, Francesca Rulli, Cristian Iobbi, founding partners of YHub
The Consortium was honoured at the MF Value Chain Awards 2026, held during the Milano Fashion Global Summit. The collaboration with Paul Andrew on the He(ART) collection also continues.
The footwear market is cooling, driven by a complex international economic climate and a profound shift in consumer tastes, as people grow weary of mass-produced minimalism. : how loafers and heels are reshaping fashion for the over-30s
In the first half of 2026, turnover fell by 2.5 per cent and production by 4.6 per cent. Europe holds steady, whilst the Middle East slumps. 1,884 jobs were lost in six months – more than in the whole of 2025.