WHITE moves beyond uncertainties

After four intense days full of new projects and collaborations, the Milan WHITE show concluded on September 22 with the presentation of the spring/summer 2025 fashion collections of more than 300 brands. The event, scheduled at the same time as Milan Fashion Week, was realized with the support of the Ministry of Foreign Affairs and International Cooperation (MAECI), ICE – Agency for the Promotion Abroad and Internationalization of Italian Enterprises, under the patronage of the Lombardy Region and the City of Milan, and with the partnership of Confartigianato Imprese.

Thanks to a studied scouting, White once again proposed research realities with fresh and innovative creative codes, rewarding the originality of the collections, capturing the identity of individual brands and enhancing their production process, which now more than ever, abandons seriality to favor craftsmanship and uniqueness.

Big news of the September 2024 edition was I’M TALENT SHOWROOM, the collaboration with Istituto Marangoni created to give support to the entrepreneurial path of five students of the renowned international fashion school. Other talents present at WHITE were the winning brands of the Latin American Fashion Awards, founded by Constanza Etro and Silvia Argüello.

As part of the WHITE Village program, Massimiliano Bizzi took part as a speaker in the panel organized by Deloitte, the ninth edition of the Global Fashion & Luxury Private Equity Survey, emphasizing the importance of the contemporary fashion sector represented by WHITE’s brand mix as key players in the new luxury.