WHITE consolidates its global leadership

The edition of WHITE Milano held from 25 to 28 September 2025, dedicated to the Spring/Summer collections, ended with widespread appreciation from buyers, who recognised the high level of quality and innovation of the proposals presented. This edition confirmed the event as a showcase for established brands, but above all as a dynamic and visionary platform that supports true talent and anticipates future trends through careful scouting and selection in line with the current market.

The Tortona Fashion District brought together 364 clothing and accessory brands from all over the world, 55% of which came from abroad and 45% from Italy, representing a 22% increase compared to the last two editions.

There was a 7% increase in foreign buyers. There was a significant leap forward compared to last September in the Middle East, particularly Saudi Arabia. There was also good attendance from Spain, Japan, which reached interesting levels, and German-speaking countries such as Germany, Austria and Switzerland. As for the Italian market, there was an 11% decline.

WHITE was a partner of the Retail Leaders Circle Global Forum, a showcase for global fashion strategy with a focus on the retail segment, which hosted the first Retail Leaders Circle Fashion Summit at the Mudec – Museum of Cultures. The panel brought together 200 senior representatives from the fashion, luxury, retail, technology and investment sectors under the theme “Forces of Tomorrow”.