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A city becomes a brand, and every shoe tells a story of water, stone and timeless beauty.
March 2026
There is one city in the world that needs no adjectives. Venice describes itself: with its reflections on the water, the stone worn by the centuries, that understated elegance that never shouts but always makes itself felt. It is from this visual and cultural heritage that Aqua Alta is born, a sneaker brand that takes the name of the Venetian high tide as its aesthetic manifesto.
The choice is no accident. High water is not merely a meteorological phenomenon: it is a way of experiencing the city, of adapting gracefully to the unexpected. And it is precisely this balance — between fragility and resilience, between nature and architecture — that Aqua Alta translates into the design of its shoes.
The men’s and women’s collections follow a precise aesthetic: clean lines, essential forms, details crafted with the patience of a lagoon artisan. No decorative excess, no concessions to passing trends. Just what the brand calls ‘timeless elegance’ — a phrase that is certainly overused, but which here takes on a concrete and recognisable form.
Aqua Alta has chosen Pitti Uomo to introduce itself to the international market, positioning itself in the Futuro Maschile section.
Innovation becomes an integrated service with the new space opened in Milan.
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The transaction, effective from 1 June 2026, aims to ensure continuity for customers, partners and suppliers, creating operational and commercial synergies across the entire value chain.
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The Italian company, a leader in innovation with NexX4™ and the global licensee for Michelin soles, announces the arrival of four new professionals with the aim of consolidating its international growth.
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