Time for Floris Van Bommel to focus on internationality

“The moment has arrived! So far, we have invested heavily not only in our home market of the Netherlands, but also in our core markets of Germany, Austria, Switzerland, Belgium and Luxembourg. Now we are ready to take the next big step and collaborate with international partners”, said Pepijn van Bommel.

That is why the brand took part in the MICAM in February and says it is willing to continue on this path. The shoe factory, founded in 1718, is now run by the ninth generation of the family and holds the title of supplier to the Dutch Royal Court. For decades it has been the leading shoe manufacturer in the Netherlands, with a total annual turnover of EUR 60 million in 2024. It is the only shoe factory left in the Netherlands and employs around 150 people.

“We have been fortunate to record steady and continuous growth over the past decade. In particular, thanks to our online business, which has allowed us to compensate very well for market fluctuations caused by Covid and the many shop closures,’ says Pepijn van Bommel. E-commerce has gone hand in hand with other successful strategies such as the opening of several company-owned shops (12 storefronts) and cooperation with major players in wholesale distribution. And now, on the strength of its position, the brand is ready to position itself internationally by focusing on stable partnerships with strong retailers, distributors and agents.

“Our advantage is to be able to offer a fully developed collection for men and women, segmented between luxury and mainstream. A democratic luxury characterised by originality and quality, always at affordable prices.”