The sustainable hedonism of UMUS

Founded by Clothilde Gaumy, a designer with a consulting and start-up background and as an artist in the electronic music scene, UMUS not surprisingly embodies the values of electronic music in concept, design and craftsmanship, namely experimentation and movement, but with a view to sustainable hedonism. Indeed, UMUS is a brand that protects the environment by offering natural, plant-based products. No materials of animal origin and, where possible, no plastic, and not only in the product but in the entire production process. The name UMUS is inspired by the Latin word ‘humus’, meaning soil. Because the brand’s ultimate ambition is to offer completely natural products that can return to the earth to enrich it in perpetual motion. Furthermore, the brand chose to be transparent about its approach to production, its creative processes and its products, declaring where plastics and chemicals could not be eliminated.