Lenzi Egisto innovates once again with uppers designed for safety and sport
Lightness and breathability combined with flexibility and resistance. These are the strengths of the new fabrics in the Sport Air line.
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Dedicated to the Run Net Air-Box footwear featuring an innovative transpiration system
September 2024
Diadora Utility is back with a major new advertising campaign dedicated to the Run Net Air-Box footwear which, thanks to its innovative Air-Box breathability system, has already won over hundreds of thousands of workers.
‘Sicurezza di Vincere’ (i.e. security of winning) is the new claim that celebrates the most appreciated feature of Run Net Air-Box: breathability, synonymous with comfort and freedom of movement even on the most intense working days.
The integrated campaign will be broadcast on TV on all Mediaset networks and on DAZN, reaching a wide audience also through the main national radio stations, sports newspapers and an extensive digital strategy.
Lightness and breathability combined with flexibility and resistance. These are the strengths of the new fabrics in the Sport Air line.
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Co.Bo., with years of experience in designing soles for safety footwear, introduces Hypercell: a technical foam polymer that promises lightness, comfort and performance in line with regulatory requirements.
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Ten manufacturers present their safety boots made with innovative upper technology at A+A 2025025
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