The new Diadora Utility advertising campaign kicks off

Diadora Utility is back with a major new advertising campaign dedicated to the Run Net Air-Box footwear which, thanks to its innovative Air-Box breathability system, has already won over hundreds of thousands of workers.
‘Sicurezza di Vincere’ (i.e. security of winning) is the new claim that celebrates the most appreciated feature of Run Net Air-Box: breathability, synonymous with comfort and freedom of movement even on the most intense working days.
The integrated campaign will be broadcast on TV on all Mediaset networks and on DAZN, reaching a wide audience also through the main national radio stations, sports newspapers and an extensive digital strategy.